See What Top-Ranking Dispensaries Do Differently
Most cannabis customers don’t start on your website.
They start on Google Maps.
If your dispensary isn’t showing up in the top map results, you’re losing foot traffic before shoppers ever see your menu.
That’s why we analyzed 3,475 cannabis dispensary Google Business Profiles across 24 major U.S. cities to uncover what actually separates dispensaries ranking #1 from those stuck further down the map pack.
Some findings confirmed what you’d expect. Others challenged common assumptions about dispensary SEO.
This report Covers:
- The biggest GBP category mistake 60% of dispensaries still make
- The UTM tracking errors 94% of dispensaries get wrong
- Clear benchmarks you can use against competitors in your city
Data-Backed Insights That May Surprise You
- Only 40% of dispensaries use more than one GBP category
- 68% have no UTM tracking on their GBP website link
- 26% use the wrong UTM medium, corrupting analytics data
- Nearly all dispensaries optimize heading tags, but skip almost everything else
👉 This just a small piece of the data.
The full PDF breaks down every data finding with side-by-side comparisons, visuals, and best practice checklists.
Show Me the Data
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SearchLab Digital is a digital marketing agency that helps businesses get found in more local searches. They focus on local digital marketing, with core services being Local SEO (Search Engine Optimization).
Matthew Thompson
We came to SearchLabs looking for a strong partner to help us improve our GA4 results, and over the past two years, they’ve exceeded expectations.
Kyle Graef
When it comes to local SEO, SearchLab (thanks to Greg) is a reliable name in the digital marketing world. These technologies change often, but he is always a step ahead of others in identifying the best practices for your business goals.
Barbaros
We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication and measurable outcomes, both of which they consistently provide.
Palestine Toyota
We have been working with the SLD team for several months now, and they have been a solid partner. They show up to our meetings with multiple field experts and lots of unbiased data to see how you are performing.
Ben Gregory
I’ve been working with SearchLab Digital for over 2 years and love the level of service and results I’ve gotten from the campaign. They are indispensable and really an extension of my team.”
John Lam
Stop Guessing. Start Ranking.
Some of the cannabis dispensary GBPs we analyzed are clearly wasting time on the wrong tactics. This report shows you what the top dispensaries are doing differently, plus gives you a checklist you can use right away.
Get the Full Report and Checklist How We Analyzed 3,475 Dispensary Profiles
We analyzed Google Business Profiles ranking in positions 1–20 across 24 U.S. cities, then isolated and compared the profiles ranking #1 and #10.
Using Places Scout and Ahrefs, we tracked rankings for the most competitive keywords, compared dispensaries in Position #1 vs. Position #10, and analyzed over 150 different data points: everything from categories and reviews to links, UTMs, and technical site factors.
Instead of chasing theories, you can finally see what actually separates top-ranked cannabis dispensaries from those stuck further down the map pack.
Inside this report:
- Proof, not opinions → exact data showing what the best dispensaries are doing differently.
- Clarity, not noise → which tactics move rankings vs. which are just conversion “proof.”
- Practical checklists included → step-by-step actions you can implement immediately.
- Benchmarks you can use today → so you know where your dispensary stands against the competition.
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