Discover what separates the #1 dealers in Google’s map pack from everyone else
Your next customer isn’t starting at your showroom. They’re starting on Google. And if your dealership isn’t showing up in the top spots of the map pack, you’re invisible.
We analyzed 2,260 dealership Google Business Profiles across 20 U.S. cities to uncover the hard truth: most dealers are still getting the basics wrong, and the ones at the top are executing smarter.
This is the largest automotive GBP study ever conducted, built to show you what’s working and what isn’t. Inside, you’ll see where dealerships are losing customers every day and the simple actions the #1 dealers are taking to win more leads and sales.
This report Covers:
- The #1 mistake 20% of dealers make with GBP categories and how it kills visibility.
- Why top-ranked dealers have nearly 2x the reviews of their competitors.
- How and why small fixes to reviews, categories, schema, and department profiles drive big gains in local visibility.
Happy Customers, Unprompted
SearchLab Digital is a digital marketing agency that helps businesses get found in more local searches. They focus on local digital marketing, with core services being Local SEO (Search Engine Optimization).
Matthew Thompson
We came to SearchLabs looking for a strong partner to help us improve our GA4 results, and over the past two years, they’ve exceeded expectations.
Kyle Graef
When it comes to local SEO, SearchLab (thanks to Greg) is a reliable name in the digital marketing world. These technologies change often, but he is always a step ahead of others in identifying the best practices for your business goals.
Barbaros
We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication and measurable outcomes, both of which they consistently provide.
Palestine Toyota
We have been working with the SLD team for several months now, and they have been a solid partner. They show up to our meetings with multiple field experts and lots of unbiased data to see how you are performing.
Ben Gregory
I’ve been working with SearchLab Digital for over 2 years and love the level of service and results I’ve gotten from the campaign. They are indispensable and really an extension of my team.”
John Lam
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