Exclusive Webinar: Inventory Recovery: How OEMs are Rebalancing Supply and What You Can Do About ItRegister Now
+1 (312) 854-7585

Why Dealerships Choose Our Team

Deep Automotive PPC Experience

Greg Gifford speaks at NADA, Digital Dealer, and dozens of automotive conferences. We know how dealerships operate and what moves the needle.

Active Management, Every Day

We adjust bids, pause underperformers, and reallocate budget based on what’s working. Other agencies set it and forget it.

We Integrate With Your Systems

Inventory feeds, CRM tracking, call attribution. We connect the dots so you can see which ads drive actual vehicle sales.

SEO and PPC, Built as One System

Paid and organic strategies inform each other. Keyword data from PPC improves SEO targeting. Strong organic rankings reduce long-term ad spend.

shape

40%

Increase in new users

Results From Dealerships Like Yours

Bobcat of Houston

With 9 locations and plans to expand, they needed better local leads while keeping cost-per-lead low in a high-CPC market.

What we did:

  • Built campaigns organized by equipment type to capture higher-quality leads
  • Added store locators to landing pages to improve conversions
  • Ran Google Performance Max alongside Bing and Meta Ads
  • Created a scalable template to launch new regions in under 30 days

The results:

  • 29% Drop in cost-per-lead
  • 35% Increase in new leads
View More Case Studiesicon

What Our PPC Management Includes

01

Campaign Strategy and Build

We research your market, your competitors, and your customers to build campaigns structured for your specific goals, whether that’s phone calls, form fills, store visits, or all of the above.

02

Keyword Research and Targeting

We find the searches that indicate real buying intent in your market and build campaigns around them, including the local modifiers and service-specific terms that bring in qualified leads.

03

Ad Creation and Testing

We write ads that speak to what your customers care about, then continuously test headlines, descriptions, and calls to action to improve click-through rates and conversions over time.

04

Landing Page Strategy

Your ads are only as good as where they send people. We help you build or optimize landing pages that match your ad messaging and are designed to convert visitors into leads.

05

Bid Management and Optimization

Real humans review your campaigns daily, adjusting bids, pausing underperformers, and reallocating budget to what’s working. We don’t just set it and forget it.

06

Call Tracking and Conversion Tracking

We set up tracking so you know exactly which campaigns, keywords, and ads drive phone calls, form submissions, and revenue, not just clicks and impressions.

07

Reporting You’ll Actually Understand

Monthly reports that tell you what happened, why it happened, and what we’re doing next. No jargon, no vanity metrics, just clear information about what’s working and what we’re improving.

What Our PPC Management Includes

0101

Campaign Strategy and Build

We research your market, your competitors, and your customers to build campaigns structured for your specific goals, whether that’s phone calls, form fills, store visits, or all of the above.

0202

Keyword Research and Targeting

We find the searches that indicate real buying intent in your market and build campaigns around them, including the local modifiers and service-specific terms that bring in qualified leads.

0303

Ad Creation and Testing

We write ads that speak to what your customers care about, then continuously test headlines, descriptions, and calls to action to improve click-through rates and conversions over time.

0404

Landing Page Strategy

Your ads are only as good as where they send people. We help you build or optimize landing pages that match your ad messaging and are designed to convert visitors into leads.

0505

Bid Management and Optimization

Real humans review your campaigns daily, adjusting bids, pausing underperformers, and reallocating budget to what’s working. We don’t just set it and forget it.

0606

Call Tracking and Conversion Tracking

We set up tracking so you know exactly which campaigns, keywords, and ads drive phone calls, form submissions, and revenue, not just clicks and impressions.

0707

Reporting You’ll Actually Understand

Monthly reports that tell you what happened, why it happened, and what we’re doing next. No jargon, no vanity metrics, just clear information about what’s working and what we’re improving.

image

Happy Customers, Unprompted

icon

SearchLab Digital is a digital marketing agency that helps businesses get found in more local searches. They focus on local digital marketing, with core services being Local SEO (Search Engine Optimization).

Matthew Thompson

icon

We came to SearchLabs looking for a strong partner to help us improve our GA4 results, and over the past two years, they’ve exceeded expectations.

Kyle Graef

icon

When it comes to local SEO, SearchLab (thanks to Greg) is a reliable name in the digital marketing world. These technologies change often, but he is always a step ahead of others in identifying the best practices for your business goals.

Barbaros

icon

We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication and measurable outcomes, both of which they consistently provide.

Palestine Toyota

icon

We have been working with the SLD team for several months now, and they have been a solid partner. They show up to our meetings with multiple field experts and lots of unbiased data to see how you are performing.

Ben Gregory

icon

I’ve been working with SearchLab Digital for over 2 years and love the level of service and results I’ve gotten from the campaign. They are indispensable and really an extension of my team.”

John Lam

image image

Let Us Help You Fill Your Lot with Qualified Buyers

We’ll show you where your ad spend is working and where it’s being wasted.

Get Your Free Dealership PPC Auditicon

Or call us at +1 (312) 854-7585

How We’re Different From Other PPC Agencies

“We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication
and measurable outcomes, both of which they consistently provide.”
— The Team at Palestine Toyota

Most Agencies

  • Set up campaigns and check in occasionally
  • Focus on clicks and impressions
  • Same playbook for every client
  • Confusing reports full of metrics you don’t understand
  • Disappear after the initial setup
  • Treat PPC and SEO as separate silos

SearchLab

  • Real humans reviewing your account every single day
  • Focus on calls, leads, and actual revenue
  • Campaigns built specifically for your market and goals
  • Clear reporting that tells you what’s working and why
  • Ongoing optimization and proactive communication
  • Integrate your paid and organic strategies for better overall results
image

PPC Campaign Types That Work for Dealerships

Search Campaigns

capture buyers actively searching for vehicles, dealerships, and services. Keywords like “2024 Toyota Camry near me” and “Honda dealership Chicago” reach people with high purchase intent.

Performance Max

uses Google’s AI to reach car shoppers across Search, Display, YouTube, Gmail, and Maps. We provide the creative and audience signals; Google finds the buyers.

Dynamic Inventory Ads

automatically promote specific vehicles from your lot based on what shoppers are searching for. When a vehicle sells, it disappears from your ads.

Remarketing Campaigns

bring back shoppers who visited your website but didn’t contact you. They stay top-of-mind as buyers compare options.

Service Campaigns

target people searching for maintenance and repairs. These campaigns often have lower competition and excellent ROI for your fixed ops department.

Questions Dealerships Ask About PPC

Most OEM-approved vendors bundle PPC into their packages, but it’s usually managed by junior staff running the same playbook for every dealership. They optimize for clicks and impressions, not cars sold. We build custom campaigns for your market and optimize for leads that convert to sales.

Yes. We audit what you have, keep what’s working, and fix what isn’t. Your accounts stay in your name with full access, always.

We work within OEM co-op requirements and can help document campaigns for reimbursement. Many dealerships use co-op funds to offset our management fees while getting better results than the “approved” vendors.

Most dealerships see traffic and leads within the first week or two. Campaigns improve over time as we gather data, but the initial impact is usually quick.

It depends on your market, your inventory, and how aggressive you want to be. We’ll help you figure out what makes sense for your goals.

Ready to Grow
Your Local Business?

Local customers are searching for your services right now. We help businesses show up first through proven local marketing strategies. Our team creates customized plans that fit your budget and goals. We start with a comprehensive analysis

Request A Demoicon