Mark Bealin
founded SearchLab and still runs it. He serves on the board of the Entrepreneurs’ Organization Chicago chapter and has been an advocate for Mercy Home for Boys and Girls for years.
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Local SEO and PPC That Turns Nearby Searches Into Booked Jobs
We’re a local SEO and paid search agency based in Chicago that’s spent the last eight years helping local businesses turn searches into more calls, more leads, and more customers walking through the door.
Get Found in Search
Most Agencies Sell Packages. We Solve Problems.
Unfortunately, you’ve probably been here before. An agency promised you “SEO” and delivered a monthly PDF full of graphs that didn’t connect to anything real. Your search rankings might have improved, but the phone didn’t ring any more than it used to. Nobody could explain why, and when you asked questions, you got an excuse instead of a legitimate explanation.
That’s not how we operate. SearchLab was built in 2017 because our CEO, Mark Bealin, got tired of watching local businesses waste money on marketing that looked impressive on paper but didn’t bring in any new customers.
He knew that if the strategy matched the actual market and the reporting made sense, the results would follow. And that’s exactly what happened.
We’ve spent the last eight years helping HVAC companies fill their calendars, auto dealerships dominate their ZIP codes, and franchise brands scale into new markets without everything falling apart. Our clients stick around because the numbers keep moving in the right direction and they can see exactly why.
The World-Class SEO and PPC
Experts Working on Your Strategy
We don’t throw around “world-class” lightly, but if you’ve ever attended a search marketing conference, watched a local SEO webinar, or found yourself Googling “why isn’t my Google Business Profile showing up”, there’s a good chance someone from SearchLab helped you find the answer. Our team is made of practitioners who also happen to write the guides, teach the courses, and speak at conferences around the world.
Here’s a few of those fine folks:
We’ve Picked Up an
Award or Two Along the Way
We work darn hard and we’re not going to pretend it doesn’t feel good when our industry and peers take notice. That said, the recognition we care about most comes from clients who stick around year after year because the results keep showing up.
2022
Microsoft Advertising Global Emerging Partner of the Year
2022
2021 and 2025
U.S. Search Awards Winner, 2025 and 2021
2021 and 2025
2025
U.S. Agency Awards, Best Local SEO Campaign, 2025
2025
2022 – 2025
Inc. 5000 Fastest Growing Companies for FOUR YEARS, 2022 through 2025
2022 – 2025
2022
Named a top SEO agency in Chicago by BrightLocal, Clutch, Manifest, and Built in Chicago
2022
We Learn Your Market Before We Touch Anything
We’re not going to show up with a generic playbook and hope it works. Before we recommend anything, we dig into your city, your competitors, and what your customers are actually searching for.
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Who's ranking above you?
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Why?
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What are they doing that you're not?
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Where are the opportunities everyone else is missing?
We Report on Things You Can Deposit
You’re not paying us for impressions or keyword movements. You’re paying us to help you get more customers. So that’s what we measure. Calls, leads, booked appointments, revenue. When we send you a report, you’ll understand what happened and why, and you’ll be able to connect it to money coming in the door.
Your Strategist Knows Who You Are
We’ve seen what happens when agencies pack fifty accounts onto one person and hope nothing slips. Things slip. We keep our ratios low so the person working on your campaigns has time to actually learn your business, watch your competitors, and catch problems before you have to point them out.
You Own Everything
Your Google Business Profile, your analytics, your ad accounts. Some agencies hold that stuff hostage to keep clients from leaving, and we’ve always thought that was a gross way to operate. If you ever want to walk, everything you paid for comes with you.
Not Ready For An Audit?
Schedule a call with us and we’ll answer whatever questions you have.
Book A Discovery Call 
Happy Customers, Unprompted
SearchLab Digital is a digital marketing agency that helps businesses get found in more local searches. They focus on local digital marketing, with core services being Local SEO (Search Engine Optimization).
Matthew Thompson
We came to SearchLabs looking for a strong partner to help us improve our GA4 results, and over the past two years, they’ve exceeded expectations.
Kyle Graef
When it comes to local SEO, SearchLab (thanks to Greg) is a reliable name in the digital marketing world. These technologies change often, but he is always a step ahead of others in identifying the best practices for your business goals.
Barbaros
We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication and measurable outcomes, both of which they consistently provide.
Palestine Toyota
We have been working with the SLD team for several months now, and they have been a solid partner. They show up to our meetings with multiple field experts and lots of unbiased data to see how you are performing.
Ben Gregory
I’ve been working with SearchLab Digital for over 2 years and love the level of service and results I’ve gotten from the campaign. They are indispensable and really an extension of my team.”
John Lam
Questions We Hear a Lot
Service-area businesses benefit from local SEO services just as much as shops with front doors. Plumbers, mobile services, contractors, home healthcare. We optimize for the areas you serve.
PPC can start driving leads within days of launching. Local SEO takes longer to build, with most businesses seeing real movement within 60 to 90 days. Some SEO wins come fast, like fixing issues with your Google Business Profile, while others take time to compound, like building local authority.
We specialize in multi-location SEO and PPC. Dealerships, franchises, regional service businesses. Each location needs its own strategy for both organic visibility and paid campaigns, and we have systems built specifically for scaling across markets without things turning into a mess.
More calls, more direction requests, more customers walking through the door. On the SEO side, we track Google Business Profile activity, local rankings, and organic traffic. On the PPC side, we track cost-per-lead, conversion rates, and return on ad spend.
It depends on your market, your competition, and how aggressive you want to be. We work with businesses spending anywhere from $2,000 to $50,000 a month on ads. We’ll help you figure out what makes sense for your goals and make sure every dollar is working as hard as it can.
Grow Your SEO and PPC Skills
Ready to Grow
Your Local Business?
Local customers are searching for your services right now. We help businesses show up first through proven local marketing strategies. Our team creates customized plans that fit your budget and goals. We start with a comprehensive analysis
Request A Demo