Exclusive Webinar: Inventory Recovery: How OEMs are Rebalancing Supply and What You Can Do About ItRegister Now

What Is Local SEO?

Local SEO is the strategy of targeting Google’s local algorithm so that your business shows more often in local seraches. If you do face-to-face business with customers at either a brick-and-mortar location or as a service business like a plumber or electrician, you need Local SEO.

We specialize in creating custom strategies for auto dealers, law firms, healthcare, med spas, home services businessess, dispensaries, franchise networks, and more. Through website content and optimization, local link building, Google Business Profile optimization, and reputation management, our customized strategies improve your digital pattern so you show up more often in Google and AI search results.

Local SEO vs Traditional SEO:

While there is some overlap between traditional SEO and Local SEO, if you do business face-to-face, Local SEO will help you get found by more local customers in your market.

Local SEO

  • Targets customers in your local market
  • Optimizes for local and “near me” searches
  • Includes your Google Business Profile and reputation management
  • Targets map pack, Google Maps, and organic visibility

Traditional SEO

  • Targets national or global audiences
  • No ability to target specific markets
  • Does not include Google Business Profiles or reputation management
  • Targets only standard organic visibility

What’s Included In Our Local SEO Services

Our customized Local SEO strategies include all of the elements that influence visibility and conversion in both Google and AI search results.

Google Business Profile Optimization

We optimize everything that moves the needle for your GBP: accurate business information, categories, services, photos, and Posts.

Website Optimization and Content

We handle local optimization, technical optimization, and content creation, targeting the phrases your customers use to look for solutions.

Reviews and Reputation Managment

We help you generate more reviews, raise the quality bar, and respond in ways that build trust with future customers.

Local Link Building

Our field-tested strategies earn high-quality inbound local links from sites that help boost your local authority and gain visibiilty.

Citations and Listings

We build accurate citations on the directories and sites that matter for your bsuiness, ensuring a more attractive pattern for both Google and AI models.

AI Optimization

Search is no longer just Google. It is ChatGPT, Gemini, Claude, and whatever launches next month. Our Local SEO work makes sure you show up wherever your customers are searching.

icon icon

The SearchLab Difference

If you’re here because you’ve been burned by past agency partners, you’re not alone. We hear those complaints all the time: An agency promised you “SEO” and delivered a monthly PDF full of graphs that didn’t connect to anything real. Your search rankings might have improved, but the phone wasn’t ringing. When you asked questions, you got an excuse instead of a legitimate explanation.

That’s not how we operate. SearchLab was created in 2017 because our CEO Mark Bealin got tired of watching local businesses waste money on marketing that looked impressive on paper but didn’t result in any new customers.

He wanted to build an agency that does things differently. No more cookie-cutter strategies, no more empty excuses, no more vague explanations.

We focus on outcomes, not vanity metrics. We make decisions based on data and research, not gut feelings. We value the mutually beneficial long-term relationships with the businesses we work with.

Since the beginning, we’ve been helping auto dealerships dominate their markets, attorneys win more clients, and franchise brands scale into new markets without everything falling apart.

What You Can Expect in the First 90 Days

Month 1:

We focus on strategic and technical alignment to ensure long-term success. We develop your strategy, conduct an in-depth website audit, and analyze your competition and the local area. By the end of the month, we’ll deliver your content plan, and do an inital optimization of your website and GBP.

Month 2:

We kick your strategy into high gear. New strategic content will be added to your site, link building and off-site brand building will begin, and in-depth site optimization will continue. You’ll meet with us for your first monthly strategy call to cover reporting and upcoming strategy initiatives.

Month 3:

The Local SEO flywheel starts feeding itself through feedback and iteration. As we continue to enhance your digital pattern with site optimization, new content, new links, and a solid GBP, our team will monitor results and fine-tune your strategy. Our goal is to win your business every month

Testimonials

PLAY VIDEO
quote icon

 

John Prinzing

General Manager , Tom Kadlec Kia

With SearchLab You Get:

  • An award-winning team of specialists, (not generalists) building and executing custom strategies.
  • A dedicated Customer Success Manager: one point of contact who knows your business, your market, and your goals.
  • Real humans, not automation or offshore teams. The team you meet on day one is the team running your strategy.
  • Full ownership of your propertis and data, always. We will never hold your business hostage.
  • Reports you can actually understand that show leads, calls, and ROI in plain language.
shape
image image image

Want to See if We’re a Fit?

Schedule a 30-minute discovery call. We will look at your current visibility, ask questions about your goals, and tell you whether SearchLab is the right partner for what you are trying to do.

Schedule a Discovery Callicon

Or call us (312)256-1574

shape

A Few Frequently Asked Questions

We specialize in multi-location SEO and each location gets its own strategy so nothing falls through the cracks.

Every business and every market is unique, but for most businesses you can start to see traction within 6 to 8 months with more significant gains happening around 12 to 14 months and beyond.

The ultimate gauge is increased sales. We make that happen through getting you more calls, more direction requests, and more customers walking through the door.

Factors such as your market, competition, and number of locations will influence the investment. We work with businesses of all sizes, and we’re happy to help you figure out what makes sense for your goals.

Not at all! Service-area businesses like plumbers, mobile services, and contractors benefit from local SEO just as much as shops with front doors, and we optimize for the areas you serve.