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The Results

155%

Increase in New Leads

88%

Increase in New Calls

9.5X

Blog Growth… 850% To Be Exact

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The Challenge

Stivers Ford’s site was bloated with AI-generated content, confusing geo-targeting, and weak calls-to-action.

Their goals:
  • Replace low-quality content with localized and helpful content
  • Improve rankings for Montgomery-specific queries
  • Increase form fills and phone calls from organic visitors

Our Approach

Our SEO team cleaned house and rebuilt with clarity:
  • Removed AI blog spam and rebuilt a content strategy around real search intent
  • Created high-converting pages focused on Montgomery shoppers, not generic keywords
  • Rewrote homepage and internal CTAs for better user flow
  • Updated and optimized the Google Business Profile (GBP)
  • Partnered directly with the dealership team to drive conversions

What Made This Work

The structure scaled cleanly

Building campaigns around equipment types instead of locations meant we could add new regions without the account turning into a mess. When Bobcat expanded, we cloned the framework and launched in under 30 days.

We captured buyers across platforms

Google Performance Max drove the majority of leads, but Microsoft and Meta filled in the gaps and kept cost-per-lead lower than relying on a single channel.

The ads matched reality

Close collaboration with the dealership team meant our creative always reflected current inventory and active promotions. When a financing offer changed or a model sold out, we adjusted.

Lead quality was built into the system

Qualification-driven ad copy and custom conversion filters meant the leads coming through were worth the sales team’s time, which matters when you’re selling $50K machines.

Let's Talk About
Your PPC

If your campaigns aren’t delivering the lead quality you need, or you’re struggling to scale across locations without things falling apart, we can help.

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