Our customized SEO strategies are proven to be more effective than the generic cookie-cutter strategies used by OEM-approved vendors.
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Automotive SEO is more complex than ever before, and you need an agency partner who can get you real results. We’re intentionally not a part of any OEM programs, so our hands aren’t tied by pointless rules and regulations that hinder results.
We’ve conducted three largest automotive SEO studies in history, we have the only Google Business Product Expert in the automotive industry, and we’re the only automotive SEO agency with employees who speak at conferences all over the world – so we know what it takes to win the war for local visibility.
Successful SEO requires deep knowledge about Google’s algorithm. We’re constantly updating our strategies based on Google updates and industry changes. We don’t use a five year old checklist, we’re on the cutting edge of automotive SEO.
Today’s shopper conducts most of their research online before they ever step foot on your lot. The earlier your dealership shows in the research phase, the more likely it is that you can win more customers.
The OEM-approved vendor program doesn’t operate with your dealership’s best interests in mind. We intentionally avoid being OEM-approved so we can optimize your dealership without handcuffs.
Our team has spoken at NADA, Digital Dealer, DMSC, and dozens of other automotive conferences. Car dealers aren’t a side hustle for us, they’re our specialty.
It’s all too common: An OEM-approved vendor promised you amazing SEO, delivered a few generic reports, took your money for a year, and somehow your sales stayed flatlined.
SearchLab was created in 2017 because our CEO Mark Bealin wanted to build an agency that does things differently. No more cookie-cutter strategies, no more empty excuses, no more vague explanations.
In 2019, we hired automotive SEO expert Greg Gifford and refocused on SEO for car dealers. We’ve won mulitple awards and released the largest automotive SEO study ever conducted.
We focus on outcomes, not vanity metrics. We make decisions based on data and research, not gut feelings. We value the mutually beneficial long-term relationships with the dealerships we work with.
Our knowledge and expertise run deep. We regularly speak at conferences outside of automotive and have the only Google Business Profile Product Expert in the automotive industry.
increase in new leads
Stivers Ford Montgomery
Their site was bloated with AI-generated content, confusing geo-targeting, and weak calls-to-action. We rebuilt their content strategy around real search intent and created pages focused on Montgomery shoppers.
What we did:
The results:
If you partner with SearchLab, we won’t work with any same-brand dealers in your city (unless they’re part of the same dealer group). You’re paying us to help your dealership win local search results, not just show up somewhere on page one or two.
There are only a handful of spots available in the map pack and on page one. We can’t be doing our best work for you if we’re also working with your competitor down the block.
We’ll show you how your dealership performs during the research phase that decides where leads go to buy.
Get Your Free Dealership SEO AuditOr call us +1 (312) 854-7585
Most OEM-approved website vendors offer basic SEO that’s usually handled by junior staff managing 50+ dealerships at once. They follow generic playbooks that don’t account for your specific market, your brand, or your competition. We build custom strategies with proven results for your dealership so you don’t have to worry.
Yes. We’ve worked with Dealer.com, CDK, DealerOn, Dealer Inspire, and most other major providers. Some platforms have more limitations than others, but we know how to optimize within whatever constraints exist. If your platform is genuinely holding you back, we’ll tell you honestly.
Every business and every market is unique, but for most dealerships, you can start to see traction within 6 to 8 months, with more significant gains happening around 12 to 14 months and beyond.
It depends on your setup, your market competition, and how much work needs to be done on your current site. We’ll help you figure out what makes sense for your situation.
We are not in any of the OEM programs, but we are happy to provide paperwork so you can apply for reimbursement.
Curious about co-oping our service? Talk to us about using our co-op partner who may be able to help you get reimbursement if we are not in your OEM program.
Yes. You own all of your digital properties. We will never hold you hostage by taking ownership of something that should be yours.
Local customers are searching for your services right now. We help businesses show up first through proven local marketing strategies. Our team creates customized plans that fit your budget and goals. We start with a comprehensive analysis
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