Greg Gifford - SearchLab Digital

Digital Marketing Tips: NADA 2022

Digital Marketing March 22, 2022

For this week’s episode, I grabbed some of the top experts at the NADA Convention in Las Vegas last week and had them share quick tips to help dealers be better in 2022. We got some amazing tips, covering everything from hiring to audience selection for PPC to link building – check it out!

Greg’s SEO presentation from NADA 2022

Google My Business March 15, 2022

Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing my entire presentation from last week’s National Automobile Dealers Association conference. This show’s a bit more strict on design, so I wasn’t able to do my standard movie backgrounds… So instead, I went with movie-themed Lego minifigures. It’s about 25 minutes long, […]

Come see SearchLab at NADA

Best Practices March 8, 2022

SearchLab is heading to the National Automobile Dealers Association convention this weekend, so we’re sharing all the details in this week’s video. We’ll be at booth 5129W, so if you’ll be out in Vegas, make sure you stop by and say hi! I’ll also be presenting an educational workshop on Thursday at 2:30, so come […]

How to get help on the Google Business Profile Forum

Google My Business March 1, 2022

In this week’s episode, I’m sharing an important tip that will help you get assistance with any problems or issues with your Google Business Profile. Support is notoriously slow (and sometimes not very helpful), so it’s much better to post on the Google Business Profile forum – but there’s a bug in the system that […]

How website content works with SEO

Digital Marketing February 22, 2022

In this week’s video, I share a simple concept to hold in your head that will help you better understand the importance of website content for SEO. At a basic level, your content needs to match the search query you’re trying to rank for – watch the video to learn how everything works. VIDEO TRANSCRIPT […]

How to beat the GBP Q&A bug and answer a question as the business

Google My Business February 15, 2022

In this week’s video, I explain how to get around the frustrating GBP bug that doesn’t let manager accounts answer questions in the Q&A section and be labeled as the business. It’s incredibly important for answers coming from the business to be labeled correctly, so watch this week’s episode to see how to do it. […]

Linking to your Google Business Profile doesn’t work

Best Practices February 8, 2022

This week, I’m busting a Local SEO myth that for some reason, just won’t die… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, I’ve got a quick tip to help bust a silly Local SEO myth that for some reason, just won’t go away… I’m the new co-host of a […]

The review widget on your site could cause a huge FTC fine

Digital Marketing February 1, 2022

Just last week, the FTC penalized a fashion company with a $4.2 million fine for deceptive review practices. In this week’s video, we walk through the fine and why it was assessed – and explain why thousands of sites are in danger of being fined for the same reason. VIDEO TRANSCRIPT Welcome back to another […]

Video verification is now available for Google Business Profiles

Google My Business January 25, 2022

In this week’s video, I’m sharing some exciting news – video verification is now available for Google Business Profiles! In the past, you had to request a postcard with a verification PIN, but that meant waiting anywhere from 10 to 14 business days for the postcard to arrive. Now, Google is offering video verification, which […]

Greg’s SEO presentation from the IS20G conference

Digital Marketing January 18, 2022

In this week’s episode, I’m sharing a recording of my entire presentation from last week’s Internet Sales 20 Group conference in Philadelphia. It was our first conference of 2022, and the slides are packed with actionable tips to help you gain more visibility in local searches. This episode is longer than normal – about 37 […]

Missing reviews on GBP? Here’s why…

Google My Business January 11, 2022

Lately, many businesses have been complaining about review problems with Google Business Profiles. Customers are leaving reviews and they’re not showing up – even though the customer can see the review. Also, businesses have been losing reviews at an alarming pace. In this week’s episode, I explain why these two problems are happening and what […]

Details About Google’s Recent Vicinity Update

Google My Business January 4, 2022

In the first episode of 2022, we share the details about Google’s recent Vicinity Update. The first major update to the local algorithm in several years, it looks like several signals have been updated in a big way. Check out the video for all the details. VIDEO TRANSCRIPT Welcome back to another episode of Local […]

Digital Marketing Tips: NADA 2022

Digital Marketing Tips: NADA 2022

Greg’s SEO presentation from NADA 2022

Come see SearchLab at NADA

How to get help on the Google Business Profile Forum

How website content works with SEO

How to beat the GBP Q&A bug and answer a question as the business

Linking to your Google Business Profile doesn’t work

The review widget on your site could cause a huge FTC fine

Video verification is now available for Google Business Profiles

Greg’s SEO presentation from the IS20G conference

Missing reviews on GBP? Here’s why…

Details About Google’s Recent Vicinity Update

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