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Understanding the causes of data discrepancies in Google Analytics 4 (GA4): The impact of event setup variations

Best Practices February 6, 2024

Understanding how events are set up in Google Analytics 4 (GA4) is crucial, as it directly impacts the accuracy and consistency of the data you collect. Different setups can lead to discrepancies in results, and here’s why: 1. Event Naming and Configuration: Inconsistency in Naming: In GA4, the naming of events is flexible, allowing for […]

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What’s going on with SearchLab at NADA 2024

Digital Marketing January 30, 2024

VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week’s episode is a bit different, because we’re on our way to the NADA convention in Las Vegas… I’m actually flying out to Vegas tomorrow, since I’m presenting a workshop session on Thursday afternoon, so let’s start there. Pretty much every SEO session […]

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How to get a suspended Google Business Profile reinstated

Local Search Tuesdays January 23, 2024

Google has rolled out the new Google Business Profile reinstatement process for suspended profiles, so in this week’s video, I explain the new process and requirements. With the new 60 Minute Timer of Doom, it’s incredibly important to understand the time limit and proof required – make sure you watch this video! VIDEO TRANSCRIPT Welcome […]

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Google is shutting down free GBP websites

Google Business Profile January 16, 2024

In this week’s episode, I share the semi-shocking news that Google is sunsetting the free Google Business Profile websites. It’s awful news for all the spammers, but it’s also going to be a pain for the hundreds of thousands of small businesses that used the free sites. Watch the episode for more details. VIDEO TRANSCRIPT […]

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Details about Google’s new Openness Update

Google Business Profile January 9, 2024

In this week’s episode, I’m sharing the details around Google’s recent “Openness Update”, which (currently) affects the visibility of local businesses based on the hours of operation listed in the Google Business Profile. There’s been a lot of buzz lately, so I’m sharing a simple explanation and an outline of how your Local SEO strategy […]

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How to optimize your GBP landing page

Best Practices January 2, 2024

In this week’s video, I explain how to optimize your Google Business Profile landing page – the page that your GBP website button points to on your website. For single-location businesses, that’s the home page of the site. For multi-location businesses, the landing page will be the individual location page for that specific location. VIDEO […]

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The most popular episodes of 2023

Best Practices December 26, 2023

It’s the last episode of Local Search Tuesdays of the year, so that means it’s time to share the most popular episodes of 2023. If you’d like links to any of the videos I mention, check out the full transcript below: VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. It’s the last […]

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Greg’s Top 10 Holiday Movies of 2023

Local Search Tuesdays December 19, 2023

In this week’s episode, I’m continuing the annual tradition of releasing a movie list for the holidays. I covered Christmas movies the last few years, so this year, I’m sharing the ten movies I’m most excited to see over the holidays. Enjoy! VIDEO TRANSCRIPT Welcome to a special holiday episode of Local Search Tuesdays. This […]

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Expert Marketing Tips from Barbados SEO

Best Practices December 12, 2023

In this week’s video, I collected tips from some of the experts and speakers at Barbados SEO. It’s a pretty stellar list of tips, and since I shot the videos from the rooftop bar on the beach, the views are amazing… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week’s video […]

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Local SEO Tips from Barbados SEO

Google Business Profile December 5, 2023
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Expert marketing tips from Brighton SEO San Diego

Best Practices November 28, 2023

In this week’s episode, I share some amazing tips from the speakers and experts at Brighton SEO San Diego. It’s an incredible list of tips this time around, check it out: VIDEO TRANSCRIPT So when you’re at a conference and you wanna listen to the conference, and listen to what the speaker’s saying, and when […]

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What we learned from auditing over 8,500 Google Business Profiles

Best Practices November 21, 2023

In this week’s video, I share a recording of my entire presentation from the first US edition of Brighton SEO in San Diego a few weeks ago. We’re finishing a massive 2-year research project on Google Business Profiles, and I share some of the exciting results from the study, helping to shed light on which […]

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