Digital Marketing - SearchLab Digital

SearchLab Wins Another 2025 US Search Award 🎉

Digital Marketing September 18, 2025

A bottle of hot sauce that has a label with the letters "PPC" on it

The Secret Sauce: Increasing Leads with Quality Ad Copy

Best Practices March 10, 2025

Tired of seeing your ad spend go to waste on clicks that don’t convert? It’s time to stop guessing and start mastering the art of hyper-relevant ad copy. Whether you’re a PPC veteran or just starting out, we’ve got the secret sauce to help you create ads that actually work. In this blog, we’ll dive […]

Let’s Put the “Oh!” in Google’s AI Overviews

Best Practices March 7, 2025

Let’s state the obvious: search isn’t the same today as it was weeks ago. The emergence of AI search platforms and Google’s AI Overviews permeating informational, navigation, and even transactional searches disrupt organic traffic acquisition. There are, however, still benefits to earning a spot as a citation in Google’s AI Overviews, such as building brand […]

Micro-Moments: where great marketing meets perfect timing

Digital Marketing February 12, 2025

Micro-Moments: Where Great Marketing Meets Perfect Timing Let’s be real—our marketing job isn’t just about screaming, “Buy this now!” into the void and hoping for the best. We’re not carnival barkers. We’re problem-solvers, digital matchmakers, and, dare I say, marketing therapists. People don’t wake up thinking, Wow, I’d love to be advertised to today! No, […]

SEO Fluff Garbage Content (and How to Avoid It)

Best Practices September 16, 2024

There’s a marketing line I’m going to toss out there. It’s one that you’ve heard before, possibly – as the cliche goes – a “thousand times.” Before I just toss it out there, I think it’s important to understand that despite the fact that it feels overused, it doesn’t take away from the truth at […]

Understanding the causes of data discrepancies in Google Analytics 4 (GA4): The impact of event setup variations

Best Practices February 6, 2024

Understanding how events are set up in Google Analytics 4 (GA4) is crucial, as it directly impacts the accuracy and consistency of the data you collect. Different setups can lead to discrepancies in results, and here’s why: 1. Event Naming and Configuration: Inconsistency in Naming: In GA4, the naming of events is flexible, allowing for […]

What’s going on with SearchLab at NADA 2024

Digital Marketing January 30, 2024

VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week’s episode is a bit different, because we’re on our way to the NADA convention in Las Vegas… I’m actually flying out to Vegas tomorrow, since I’m presenting a workshop session on Thursday afternoon, so let’s start there. Pretty much every SEO session […]

How to optimize your GBP landing page

Best Practices January 2, 2024

In this week’s video, I explain how to optimize your Google Business Profile landing page – the page that your GBP website button points to on your website. For single-location businesses, that’s the home page of the site. For multi-location businesses, the landing page will be the individual location page for that specific location. VIDEO […]

The most popular episodes of 2023

Best Practices December 26, 2023

It’s the last episode of Local Search Tuesdays of the year, so that means it’s time to share the most popular episodes of 2023. If you’d like links to any of the videos I mention, check out the full transcript below: VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. It’s the last […]

Expert Marketing Tips from Barbados SEO

Best Practices December 12, 2023

In this week’s video, I collected tips from some of the experts and speakers at Barbados SEO. It’s a pretty stellar list of tips, and since I shot the videos from the rooftop bar on the beach, the views are amazing… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week’s video […]

Expert marketing tips from Brighton SEO San Diego

Best Practices November 28, 2023

In this week’s episode, I share some amazing tips from the speakers and experts at Brighton SEO San Diego. It’s an incredible list of tips this time around, check it out: VIDEO TRANSCRIPT So when you’re at a conference and you wanna listen to the conference, and listen to what the speaker’s saying, and when […]

Expert tips from Digital Dealer Las Vegas

Best Practices November 7, 2023

In this week’s episode, I collected tips from the speakers and experts at Digital Dealer in Las Vegas. Check out the amazing insights and learn how to be even better at marketing and operations… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing some ridiculously awesome marketing tips from […]

Category: Digital Marketing

SearchLab Wins Another 2025 US Search Award 🎉

The Secret Sauce: Increasing Leads with Quality Ad Copy

Let’s Put the “Oh!” in Google’s AI Overviews

Micro-Moments: where great marketing meets perfect timing

SEO Fluff Garbage Content (and How to Avoid It)

Understanding the causes of data discrepancies in Google Analytics 4 (GA4): The impact of event setup variations

What’s going on with SearchLab at NADA 2024

How to optimize your GBP landing page

The most popular episodes of 2023

Expert Marketing Tips from Barbados SEO

Expert tips from Digital Dealer Las Vegas

Ready to Grow
Your Local Business?

Category: Digital Marketing

SearchLab Wins Another 2025 US Search Award 🎉

The Secret Sauce: Increasing Leads with Quality Ad Copy

Let’s Put the “Oh!” in Google’s AI Overviews

Micro-Moments: where great marketing meets perfect timing

SEO Fluff Garbage Content (and How to Avoid It)

Understanding the causes of data discrepancies in Google Analytics 4 (GA4): The impact of event setup variations

What’s going on with SearchLab at NADA 2024

How to optimize your GBP landing page

The most popular episodes of 2023

Expert Marketing Tips from Barbados SEO

Expert marketing tips from Brighton SEO San Diego

Expert tips from Digital Dealer Las Vegas

Ready to Grow Your Local Business?

Ready to Grow
Your Local Business?