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Local Search in the Age of AI: What Multi-Location Brands Actually Need to Do

Local SEO April 17, 2026

Search is moving fast right now. AI Overviews are showing up everywhere, results keep shifting, and there’s always some new tool someone insists you need. If you’re running a multi-location brand with real marketing budget behind it, that noise can feel relentless. Here’s the thing, though: success hasn’t actually gotten more complicated. The margin for […]

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Google Update: Department GBPS Are Finally Back

Google Business Profile January 13, 2026

I called it! Google just fixed the bug and department profiles are back, baby! All verticals that are allowed to have departments now have the explicit list of links to the various departments displayed on the primary profile. Check out the video for details… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. […]

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SearchLab Digital Wins Best Local Campaign at the 2025 US Agency Awards

Industry Insights & Trends November 13, 2025

SearchLab Digital is proud to announce that we have won Best Local Campaign at the 2025 US Agency Awards for our work with Jim Burke Ford in Bakersfield, California. This award recognizes the strength of our local SEO strategy and reinforces our position as a leading agency in local search. Why This Campaign Won The […]

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#1 vs. #10: What Separates Top Auto Dealers in Google

Google Business Profile October 23, 2025

What Separates Top Auto Dealerships on Google: Insights from Our GBP Study If you’re a dealership owner or marketing manager trying to outrank competitors in local search, this one’s for you. In our recent webinar, What Separates Top Auto Dealerships on Google, I revealed data-driven insights from our study analyzing thousands of Google Business Profiles […]

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Key Insights from Live Google Business Profile Audits with Greg Gifford

Google Business Profile September 5, 2025

Recently, our COO and Google Business Profile (GBP) Platinum Product Expert, Greg Gifford, hosted a live webinar session where he audited real dealership listings and websites in real time. The goal was to uncover common mistakes, share quick wins, and highlight best practices that local businesses, especially car dealers, can apply to their own digital […]

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What Google’s AI Changes Mean for Your Local Search Visibility

Google Business Profile August 11, 2025

There’s been a lot of noise lately about AI taking over the search world — ChatGPT, Perplexity, Gemini — and whether you, as a business, should be throwing all your efforts into these platforms. But here’s the reality: Google is still king. Let’s break down the data and what it means for your strategy. People […]

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Greg’s slides from Brighton SEO: Tips for Google Sheets

Local Search Tuesdays April 15, 2025

This week on Local Search Tuesdays, I’m bringing you a flippin’ sweet episode packed with some of my favorite Google Sheets tips — straight from my recent presentation from Brighton SEO. I know, I know… spreadsheets aren’t exactly thrilling. But these tips will save you so much time and make your SEO life way easier. […]

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Breaking news: March 25 Google update

Google Updates April 1, 2025

BREAKING NEWS—Google just rolled out a massive update, and it’s already shaking up search rankings! Whether you’re a business owner, SEO pro, or digital marketer, this update WILL impact your strategy. It is so massive that I had to enlist Joy Hawkins to help break it down in this week’s episode of Local Search Tuesdays. […]

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Ranking factors vs. Conversion factors

Local Search Tuesdays July 23, 2024

Understanding ranking vs. conversions is critical, yet conversion factors are often ignored. Do not ignore conversions. It sounds simple, but it’s easy to get swept up in only focusing on ranking factors. However, ranking and conversions have different factors that impact each metric. You must give the time and attention to both. VIDEO TRANSCRIPT Welcome […]

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Local SEO tips: How site content works

Local Search Tuesdays July 16, 2024

When it comes to SEO it is much more than just adding content to your site. Sure, adding content is a part of it, but it has to be purposeful and be a quality answer to your customers’ questions. Whether adding your content or having an agency do it, check out the video to ensure […]

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SEO Content Tip: Write Content to Answer Questions

Local Search Tuesdays March 26, 2024

Forget all the BS you have heard in the past. Start writing content that customers are searching for. In the latest episode of Local Search Tuesdays, Greg breaks down how to create better content that answers the questions your customers are looking for answers to. You will help your customers and your SEO with these […]

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Greg’s SEO session: NADA 2024

Google Business Profile February 6, 2024

In this week’s episode, I share my entire presentation from this past weekend’s NADA convention in Las Vegas. It’s the first time that I share the data from our massive two-year research project on over, 3,000 dealership Google Business Profiles, and I also share the results of over 1,000 dealership SEO audits. If you want […]

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