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What to do if you’re affected by new COVID restrictions

Digital Marketing November 3, 2020

In this week’s episode, we talk about what you should do if your business is affected by the new round of COVID lockdowns. As the virus is surging in many areas across the country, many areas are increasing restrictions and returning to strict lockdowns. We’re heading into the holiday season, so it’s more important than […]

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Suds and Search 36 | Duane Brown, owner of Take Some Risk

PPC Advertising October 22, 2020

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Duane Brown, Founder and Head Marketer at Take Some Risk. Duane started Take Some Risk in January of 2017. In a short period of time, they have developed an impressive roster of clients including Birdies, Unbounce, and Woocommerce. Duane […]

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Mark Irvine Joins SearchLab as Director of Paid Media

PPC Advertising August 19, 2020

In early June, I was incredibly excited to hear that we were able to get a huge guest booked for my video series, Suds & Search. If you’ve never seen the series, I interview a leading digital marketer about their area of expertise. On June 24th, I was excited as I sat down to prep […]

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Suds & Search 23 | Michelle Morgan, Director of Client Services at Clix Marketing

PPC Advertising July 23, 2020

Also available as a Podcast: Each year, PPC Hero publishes a list of the top PPC influencers in the world. I’ve been fortunate to interview many of the PPC experts who appear on that list. My guest on this episode of Suds & Search is Michelle Morgan. When PPC Hero published their list for 2020, […]

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Suds & Search 22 | Akvile DeFazio, Founder and President of Akvertise, Inc.

PPC Advertising July 16, 2020

Also available as a Podcast:   Akvile DeFazio is the remarkably impressive founder and president of Akvertise, a social media advertising agency in California. She’s been on PPC Hero’s list of the top PPC influencers for the past three years. She’s a regular presenter on topics related to paid social. She’s spoken at numerous industry […]

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Suds & Search 20 | Mark Irvine, Influential PPC Expert

PPC Advertising July 2, 2020

Also available as a Podcast: Today’s guest is Mark Irvine. PPC Hero named Mark the #1 Most Influential PPC Expert of 2019. Microsoft Advertising named him the Influencer of the Year in 2019. I’m not sure if there’s a list of PPC experts he isn’t on. Until very recently, Mark served as the Director of […]

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Suds and Search 17 | Navah Hopkins, Director of Paid Media at Hennessey Digital

PPC Advertising June 11, 2020

Also available as a Podcast: Navah Hopkins is my guest on this episode of Suds & Search. She is the Director of Paid Media at Hennessey Digital. She’s a regular on PPC Hero’s list of The Top 25 Most Influential Experts. Her writing is really exceptional. After this video, check out her column at Search […]

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Suds and Search 014 | Joe Martinez, Director of Client Strategy at Clix Marketing

PPC Advertising May 20, 2020

Also available as a Podcast: My guest today is Joe Martinez, Director of Client Strategy at Clix Marketing. We met at SMX West where he gave a killer presentation on one his favorite topics, Youtube Ads. Joe has been on PPC Hero’s list of the top 25 most influencial PPC experts for the past three […]

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Suds and Search 013 | Steven Hammer, Founder of RankHammer

PPC Advertising May 14, 2020

Also available as a Podcast: My guest today is Steve Hammer, President at RankHammer, a full-service digital marketing agency offering SEO, PPC and Analytics. Steve is a well known speaker who’s presented just about everywhere. You can usually catch him at Pubcon, SMX, Brighton SEO, State of Search and Heroconf. RankHammer has been recognized as […]

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Suds and Search 012 | Susan Wenograd of Aimclear

PPC Advertising May 7, 2020

Also available as a Podcast: My guest today is Susan Wenograd, CMO at Aimclear. I’m not sure I know anyone with the breadth and depth of Susan’s expertise in paid media. She is a sought after speaker, writer and trainer on topics related to paid social, paid search, content strategy and integrated marketing. She’s one […]

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Suds and Search 011 | Kirk Williams of Zato

PPC Advertising April 30, 2020

Also available as a Podcast: My guest today is Kirk Williams. He’s the owner of Zato, a really cool paid search micro-agency that focuses exclusively on PPC for eCommerce companies. Kirk is a go-to resource on industry publications for all topics related to Shopping Ads on Google and Bing. PPC Hero named him one of […]

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What is Pay Per Click? Your Guide to PPC Marketing

Digital Marketing August 28, 2018

Are you curious about why marketers can’t stop talking about the effectiveness of pay per click advertising? It’s estimated that pay per click ads are going to bring in over $97 million in revenue for businesses that invest in it this year, and that number is only expected to grow as time goes on. Despite its importance, there […]

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