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Show Up Where
Your Customers Search
Hi! We’re a Local SEO and PPC marketing agency. We help local businesses get found in online, run paid campaigns that drive real calls and store visits, and turn online discovery into revenue. If your last agency sent reports instead of results, you are in the right place.
Schedule a Discovery Call
Trusted by The Best
Most Playbooks Don’t Work for Local Businesses Like Yours
You’re not selling nationwide. You’re trying to get Mrs. Patterson to call you instead of the other roofer down the street, and that takes a completely different playbook for both SEO and paid ads.
Local visibility depends on signals most agencies ignore:
Miss a few of these?
You’re buried beneath local competitors who got them right.
Nail them? You’re the business people call.
SearchLab Digital is a digital marketing agency that helps businesses get found in more local searches. They focus on local digital marketing, with core services being Local SEO (Search Engine Optimization).
Matthew Thompson
We came to SearchLabs looking for a strong partner to help us improve our GA4 results, and over the past two years, they’ve exceeded expectations.
Kyle Graef
When it comes to local SEO, SearchLab (thanks to Greg) is a reliable name in the digital marketing world. These technologies change often, but he is always a step ahead of others in identifying the best practices for your business goals.
Barbaros
We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication and measurable outcomes, both of which they consistently provide.
Palestine Toyota
We have been working with the SLD team for several months now, and they have been a solid partner. They show up to our meetings with multiple field experts and lots of unbiased data to see how you are performing.
Ben Gregory
I’ve been working with SearchLab Digital for over 2 years and love the level of service and results I’ve gotten from the campaign. They are indispensable and really an extension of my team.”
John Lam
Award-Winning Agency
SearchLab has made the Inc. 5000 list four times, won multiple US Awards, and has been shortlisted for over a dozen more. In 2022, Microsoft named us their Global Emerging Partner of the Year and recently Google recognized us as a 2026 Premier Partner, placing SearchLab in the
top 3% of Google Partners agencies in the country.
How We Get You More Customers
Show Up Where Your Customers Search
Someone else just got the call that should have been yours. We’ll pop open the hood and show you exactly where you stand right now, what’s holding you back, and what it would take to start winning.
Schedule a Discovery CallOr contact us directly.
Why Businesses Leave Their Agency for SearchLab
Check Out Our Case Studies
Local SEO isn’t magic.
It’s just doing the boring stuff right, and these results prove it.
Questions We Hear a Lot
Service-area businesses benefit from local SEO services just as much as shops with front doors. Plumbers, mobile services, contractors, home healthcare, we optimize for it all and the areas you serve.
PPC can start driving leads within days of launching. Local SEO takes longer to build, with most businesses seeing real movement within 60 to 90 days. Some SEO wins come fast, like fixing issues with your Google Business Profile, while others take time to compound, like building local authority.
We specialize in multi-location SEO and PPC. Dealerships, franchises, regional service businesses. Each location needs its own strategy for both organic visibility and paid campaigns, and we have systems built specifically for scaling across markets without things turning into a mess.
You’ll start to notice more calls, more direction requests, and more customers walking through the door. On the SEO side, we track Google Business Profile activity, local rankings, and organic traffic. On the PPC side, we track cost-per-lead, conversion rates, and return on ad spend.
It depends on your market, your competition, and how aggressive you want to be. We work with businesses spending anywhere from $2,000 to $100,000+ a month on ads. We’ll help you figure out what makes sense for your goals and make sure every dollar is working as hard as it can.
Grow Your SEO and PPC Skills
Discover what separates the #1 dealers in Google’s map pack from everyone else
Your next customer isn’t starting at your showroom. They’re starting on Google. And if your dealership isn’t showing up in the top spots of the map pack, you’re invisible.
We analyzed 2,260 dealership Google Business Profiles across 20 U.S. cities to uncover the hard truth: most dealers are still getting the basics wrong, and the ones at the top are executing smarter.
This is the largest automotive GBP study ever conducted, built to show you what’s working and what isn’t. Inside, you’ll see where dealerships are losing customers every day and the simple actions the #1 dealers are taking to win more leads and sales.
This report Covers:
- The #1 mistake 20% of dealers make with GBP categories and how it kills visibility.
- Why top-ranked dealers have nearly 2x the reviews of their competitors.
- How and why small fixes to reviews, categories, schema, and department profiles drive big gains in local visibility.
Fill out the form below and get emailed the full report.
Data-Backed Insights That May Surprise You
- Only 40% of dispensaries use more than one GBP category
- 68% have no UTM tracking on their GBP website link
- 26% use the wrong UTM medium, corrupting analytics data
- Nearly all dispensaries optimize heading tags, but skip almost everything else
👉 This just a small piece of the data.
The full PDF breaks down every data finding with side-by-side comparisons, visuals, and best practice checklists.
Show Me the Data 
Local SEO and PPC That Turns Nearby Searches Into Booked Jobs
We’re a local SEO and paid search agency based in Chicago that’s spent the last eight years helping local businesses turn searches into more calls, more leads, and more customers walking through the door.
Get Found in Search
Most Agencies Sell Packages. We Solve Problems.
Unfortunately, you’ve probably been here before. An agency promised you “SEO” and delivered a monthly PDF full of graphs that didn’t connect to anything real. Your search rankings might have improved, but the phone didn’t ring any more than it used to. Nobody could explain why, and when you asked questions, you got an excuse instead of a legitimate explanation.
That’s not how we operate. SearchLab was built in 2017 because our CEO, Mark Bealin, got tired of watching local businesses waste money on marketing that looked impressive on paper but didn’t bring in any new customers.
He knew that if the strategy matched the actual market and the reporting made sense, the results would follow. And that’s exactly what happened.
We’ve spent the last eight years helping HVAC companies fill their calendars, auto dealerships dominate their ZIP codes, and franchise brands scale into new markets without everything falling apart. Our clients stick around because the numbers keep moving in the right direction and they can see exactly why.
The World-Class SEO and PPC
Experts Working on Your Strategy
We don’t throw around “world-class” lightly, but if you’ve ever attended a search marketing conference, watched a local SEO webinar, or found yourself Googling “why isn’t my Google Business Profile showing up”, there’s a good chance someone from SearchLab helped you find the answer. Our team is made of practitioners who also happen to write the guides, teach the courses, and speak at conferences around the world.
Here’s a few of those fine folks:
We’ve Picked Up an
Award or Two Along the Way
We work darn hard and we’re not going to pretend it doesn’t feel good when our industry and peers take notice. That said, the recognition we care about most comes from clients who stick around year after year because the results keep showing up.
2022
Microsoft Advertising Global Emerging Partner of the Year
2021 and 2025
U.S. Search Awards Winner, 2025 and 2021
2025
U.S. Agency Awards, Best Local SEO Campaign, 2025
2022 – 2025
Inc. 5000 Fastest Growing Companies for FOUR YEARS, 2022 through 2025
2022
Named a top SEO agency in Chicago by BrightLocal, Clutch, Manifest, and Built in Chicago
We Learn Your Market Before We Touch Anything
We’re not going to show up with a generic playbook and hope it works. Before we recommend anything, we dig into your city, your competitors, and what your customers are actually searching for.
-
Who's ranking above you?
-
Why?
-
What are they doing that you're not?
-
Where are the opportunities everyone else is missing?
We Report on Things You Can Deposit
You’re not paying us for impressions or keyword movements. You’re paying us to help you get more customers. So that’s what we measure. Calls, leads, booked appointments, revenue. When we send you a report, you’ll understand what happened and why, and you’ll be able to connect it to money coming in the door.
Your Strategist Knows Who You Are
We’ve seen what happens when agencies pack fifty accounts onto one person and hope nothing slips. Things slip. We keep our ratios low so the person working on your campaigns has time to actually learn your business, watch your competitors, and catch problems before you have to point them out.
You Own Everything
Your Google Business Profile, your analytics, your ad accounts. Some agencies hold that stuff hostage to keep clients from leaving, and we’ve always thought that was a gross way to operate. If you ever want to walk, everything you paid for comes with you.
Law Firm SEO That Drives More Qualified Local Cases
98% of people looking for a lawyer research online before they ever pick up the phone. We help law firms show up first when potential clients search for attorneys in their city, and turn those searches into retained cases.
Get Your Free Law Firm SEO Audit
Trusted by The Best
What Our Local SEO Services Include
What Our Local SEO Services Include
We Know the Rules
You’re Playing By
You’re Playing By
Our team reviews every piece of content before it goes live to make sure it follows your state’s rules. We know which phrases raise red flags, which claims need disclaimers, and which tactics other agencies use that could land you in front of a disciplinary board.
We’ve been doing this long enough to know exactly where the lines are:
- Case result limitations and what you can and can’t say about outcomes
- Client testimonial restrictions that vary by state
- Misleading language rules that trigger bar complaints
- State-specific advertising standards across different jurisdictions
- Google Ads policies that get legal accounts suspended
- Ethics requirements for claims about experience, specialization, and expertise
With SearchLab, You Get:
Real humans managing your account daily, not automation or offshore teams
A 10:1 client-to-consultant ratio so your account gets real attention
Direct access to your consultant with responses within hours
Reports that show calls, leads, and revenue in plain language
Our COO Greg Gifford is a Google Business Profile Product Expert who speaks at conferences worldwide
You keep full ownership of your accounts and data, always
40%
Increase in new users
Results From Dealerships Like Yours
Bobcat of Houston
With 9 locations and plans to expand, they needed better local leads while keeping cost-per-lead low in a high-CPC market.
What we did:
- Built campaigns organized by equipment type to capture higher-quality leads
- Added store locators to landing pages to improve conversions
- Ran Google Performance Max alongside Bing and Meta Ads
- Created a scalable template to launch new regions in under 30 days
The results:
- 29% Drop in cost-per-lead
- 35% Increase in new leads
How We’re Different From Other PPC Agencies
“We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication
and measurable outcomes, both of which they consistently provide.”
— The Team at Palestine Toyota
Most Agencies
- Set up campaigns and check in occasionally
- Focus on clicks and impressions
- Same playbook for every client
- Confusing reports full of metrics you don’t understand
- Disappear after the initial setup
- Treat PPC and SEO as separate silos
SearchLab
- Real humans reviewing your account every single day
- Focus on calls, leads, and actual revenue
- Campaigns built specifically for your market and goals
- Clear reporting that tells you what’s working and why
- Ongoing optimization and proactive communication
- Integrate your paid and organic strategies for better overall results
PPC Campaign Types That Work for Dealerships
Search Campaigns
capture buyers actively searching for vehicles, dealerships, and services. Keywords like “2024 Toyota Camry near me” and “Honda dealership Chicago” reach people with high purchase intent.
Performance Max
uses Google’s AI to reach car shoppers across Search, Display, YouTube, Gmail, and Maps. We provide the creative and audience signals; Google finds the buyers.
Dynamic Inventory Ads
automatically promote specific vehicles from your lot based on what shoppers are searching for. When a vehicle sells, it disappears from your ads.
Remarketing Campaigns
bring back shoppers who visited your website but didn’t contact you. They stay top-of-mind as buyers compare options.
Service Campaigns
target people searching for maintenance and repairs. These campaigns often have lower competition and excellent ROI for your fixed ops department.
What’s Happening at Dealerships We Work With
Shoppers find their inventory when searching for specific makes and models
Their Google Business Profile shows up in the Map Pack for local car searches
Service department appointments are booked from organic search
Vehicle detail pages rank for high-intent buyer searches
They can trace website traffic back to cars sold
Sales and service both see growth month over month
Your dealership should be here too.
We’ll audit your current visibility, show you where shoppers are finding your competitors instead of you,
and map out what needs to happen to fix it
What Car Shoppers Do Before They Visit
If your dealership isn’t visible during those 14 hours, someone else is getting the test drive.
95%
of car buyers use digital channels to research vehicles14
hours average time spent researching before visiting a dealership68%
research online before visiting any dealership10+
dealership websites visited before becoming a lead
We Know What Makes Automotive SEO Different
Dealership websites face challenges that most businesses never encounter, and agencies that don’t specialize in automotive usually have no idea these issues exist.
We’ve spent years learning exactly where the landmines are:
- OEM compliance requirements and co-op advertising rules
- Inventory feed integration and vehicle schema markup
- Platform limitations with major dealership website providers
- Make/model keyword strategies that convert
- Competing with third-party listing sites for local searches
- Service department content that doesn’t get buried under sales pages
- Multi-rooftop SEO without cannibalizing your own rankings
- Seasonal search patterns for new model releases and year-end sales
Our COO Greg Gifford has spoken at NADA, Digital Dealer, DrivingSales Executive Summit, and dozens of other automotive conferences. This isn’t a side vertical for us, it’s our speciality.
The Results
29%
Drop in cost-per-lead
35%
Increase in new leads
40%
Increase in new users
46%
Increase in average equipment sale value
The Client
Bobcat of Houston is a full-service Bobcat equipment dealer with 9 locations across southeast Texas. They sell and rent compact construction equipment (excavators, track loaders, skid steers, telehandlers, tractors, utility vehicles) to contractors, landscapers, ranchers, and municipal buyers.
With machines selling for $30K–$70K, lead quality matters as much as volume.
The Challenge
Bobcat of Houston came to us with a clear goal: more high-quality local leads for equipment sales and rentals, with a campaign structure that could scale as they expanded into new regions without turning into a tangled mess of siloed campaigns.
They were operating in a high-CPC market where wasted spend adds up fast, and with equipment at this price point, every junk lead costs the sales team time they don’t have.
What they needed:
- High-quality leads for both sales and rentals
- Cost-per-lead that stayed low even as they grew
- A campaign structure that could expand into new markets without starting from scratch
- Results they could tie back to actual equipmen
Our Approach
Campaign Structure: Equipment First,
Location Second
Most agencies would have built individual campaigns for each of the 9 locations. That’s the obvious move, but it creates a maintenance nightmare and fragments your data. We took a different approach.
We structured campaigns around equipment types instead, with landing pages that included store locators to help users find their nearest location. This matched how buyers actually shop: they search for the equipment first, then figure out where to get it.
What they needed:
- Simplified campaign management across all 9 stores
- Better user experience that aligned with real shopping behavior
- Flexibility to break out any location into its own campaign if CPLs spiked (they didn’t need to)
- A template we could clone when new regions came online
Leads generated across all platforms:
We also launched two new regional accounts (Bobcat of the Rockies and Bobcat of North Texas)
within 30 days each using the scalable framework we built for Houston.
SearchLab has been a fantastic partner… responsive, strategic, and focused. They’ve taken our goals seriously and turned our needs into real, measurable results.”
Sean Buchanan
Berry Companies/Bobcat of Houston
Work somewhere that values curiosity, clarity, and real results.
At SearchLab Digital, we teach what we know, say what we mean, and care about the work, our clients, and each other. If that sounds like your kind of place, keep scrolling.
View Open Roles
What It’s Like to Work Here
We built SearchLab to be the kind of place we would actually want to work. No chaos. No egos. Just smart people doing meaningful work that moves the needle for local businesses.
Hear from the people who make this place great:
“If you’re looking for a place where you’re challenged, supported, and surrounded by genuinely great people, this is it. The work is meaningful, the team is collaborative, and as a parent, the work-life balance has been a huge benefit for me. It’s a place where you can grow your career without losing sight of what matters most.”
“SearchLab is the kind of place where you get to try those big, crazy ideas and see what works and learn what doesn’t – and quickly. The team is so supportive and always willing to help each other out, no matter what they have on their plate. It’s the kind of company where you get to show up, do what you love, and celebrate the many wins with great people.”
A national team with local roots
We’re headquartered in Chicago with offices in Dallas and Cocoa Beach, but our team is scattered across the country. Remote-friendly means remote-friendly, and we’ve gotten pretty good at staying connected across time zones.
Office locations:
Join the Team
Ready to make an impact? Check out our current openings and find your next opportunity with SearchLab Digital.
Remote Web Analytics Specialist
Join Greg as he shares advanced local SEO techniques for businesses with multiple locations, including schema markup strategies and local content optimization.
Remote (North America) Customer Success Manager (CSM)
Join Greg as he shares advanced local SEO techniques for businesses with multiple locations, including schema markup strategies and local content optimization.
Remote Work SEO Consultant
Join Greg as he shares advanced local SEO techniques for businesses with multiple locations, including schema markup strategies and local content optimization.
Phone Number
+1 (312) 313-8829
Email Address
[email protected]
Real strategies. Practical tips
Whether you’re a marketing lead or owner at a small business, franchise, or multi-location brand, these resources are built to help you understand what’s working, spot what’s not, and take action.
Read the latest posts
What Happens When Your Ads Are
Working As They Should
Your phone rings with people ready to book
You know exactly which ads are driving business
Your cost per lead drops as campaigns improve
You show up above competitors in your market
Your budget goes to real prospects, not wasted clicks
You can scale up when you’re ready for more
Want to see what’s possible for your business?
We’ll take a look at your current campaigns (or your market if you’re starting fresh) and show you where the opportunities are.
A Multi-Location Brand We’ve Helped Grow
You’re not selling nationwide.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
A Brand That Scaled PPC the Right Way
Bobcat of Houston needed better local leads across 9 locations while keeping
cost-per-lead low and expanding into new regions without creating a mess of siloed campaigns.
What we did:
- Built campaigns organized by equipment type instead of just location to capture higher-quality leads
- Added store locators to landing pages to improve conversions
- Ran Google Performance Max alongside Bing and Meta Ads
- Created a scalable template to launch new regions in under 30 days
The results:
- 29% drop in cost-per-lead
- 35% increase in new leads
- 40% increase in new users
How We’re Different From Other PPC Agencies
“We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication
and measurable outcomes, both of which they consistently provide.”
— The Team at Palestine Toyota
Most Agencies
- Set up campaigns and check in occasionally
- Focus on clicks and impressions
- Same playbook for every client
- Confusing reports full of metrics you don’t understand
- Disappear after the initial setup
- Treat PPC and SEO as separate silos
SearchLab
- Real humans reviewing your account every single day
- Focus on calls, leads, and actual revenue
- Campaigns built specifically for your market and goals
- Clear reporting that tells you what’s working and why
- Ongoing optimization and proactive communication
- Integrate your paid and organic strategies for better overall results
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In the words of his colleagues and friends
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The SearchLab Digital Team
Title Goes Here
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Learn More
Title Goes Here
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Title Goes Here
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Heading Goes Here
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Contact Us
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Contact Us
Data-Backed Insights That May Surprise You
- Only 40% of dispensaries use more than one GBP category
- 68% have no UTM tracking on their GBP website link
- 26% use the wrong UTM medium, corrupting analytics data
- Nearly all dispensaries optimize heading tags, but skip almost everything else
👉 This just a small piece of the data.
The full PDF breaks down every data finding with side-by-side comparisons, visuals, and best practice checklists.
Show Me the Data 
Data-Backed Insights That May Surprise You
- Only 40% of dispensaries use more than one GBP category
- 68% have no UTM tracking on their GBP website link
- 26% use the wrong UTM medium, corrupting analytics data
- Nearly all dispensaries optimize heading tags, but skip almost everything else
👉 This just a small piece of the data.
The full PDF breaks down every data finding with side-by-side comparisons, visuals, and best practice checklists.
Show Me the Data 
Ready to Grow
Your Local Business?
Local customers are searching for your services right now. We help businesses show up first through proven local marketing strategies. Our team creates customized plans that fit your budget and goals. We start with a comprehensive analysis
Schedule a Strategy Call