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Greg’s presentation from BrightonSEO

In this week’s episode, I share the video of my presentation at BrightonSEO last week – the UK’s largest digital marketing conference. I packed 20 minutes with time-saving tips for using Google Data Studio for reporting. If you haven’t played with Data Studio yet, now’s the time to get started. Watch these awesome tips and […]

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Suds and Search 33 | Dave and Mary Davies, owners of Beanstalk Internet Marketing

Also available as a Podcast: My guests today are Mary and Dave Davies, the husband and wife co-founders of Beanstalk Internet Marketing. They’ve got a new project called Oohloo which I’m going to talk to them about during this conversation. This is the first time we’ve had a couple on Suds & Search and it […]

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Signals that influence Local SEO: Citations

In this week’s episode, we talk about citations and their influence on Local SEO. While they’re not as important as they used to be, citations are still a foundational signal to Google’s local algorithm. Watch the video to find out why it’s important that you get them right. VIDEO TRANSCRIPT Welcome back to another episode […]

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Suds and Search 32 | Jason Brown, GMB Spam Fighter and Google Gold Product Expert

Also available as a Podcast: My guest on this episode of Suds & Search is Jason Brown, an expert Local SEO, and Google My Business Gold Level Product Expert. Jason has a wide breadth of SEO knowledge but what he really loves to do is fight spam. Spam has been a major issue in SEO […]

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Signals that influence Local SEO: Local Links

In this week’s episode, I’m continuing my series on Local SEO signals and I talk all about local links. Inbound links are the most weighted element in Google’s local algorithm, so I explain how they work and share a few ideas for acquiring valuable local links. Watch and learn how to get more local links! […]

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Suds & Search 31 | Casie Gillette, Senior Director of Digital Marketing at KoMarketing

Also available as a Podcast: My guest today is Casie Gillette, Senior Director of Digital Marketing at KoMarketing. Casie has been a sought after speaker, writer, and contributor in SEO for many years. She’s presented at the top conferences in the industry including Mozcon, Pubcon, SMX, and SearchLove London. I really love her writing. She […]

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Signals that influence Local SEO: Local Optimization

In this week’s episode, I’m continuing my series on Local SEO signals. I share the important elements that should be optimized on every page of your site and talk about the tactic of geo-optimization. Watch and learn how to optimize your site! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, […]

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Suds & Search 30 | Upasna Gautam, Ecommerce Product Manager at CNN

Also available as a Podcast: My guest today is Upasna Gautam, Product Manager at CNN. Upasna is a leading expert on publisher SEO. Publisher SEO is a really interesting niche that focuses on publisher sites, which produce a mind-boggling amount of content. Imagine being responsible for ranking hundreds of thousands if not millions of existing […]

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Signals that influence Local SEO: Local content

In this week’s episode, the first in a mini series about signals that influence Local SEO, I talk about local content. Most sites have boring, generic content – learn how awesome, localized content will help you stand out and attract more customers. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, […]

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Suds & Search 29 | Cyrus Shepard, SEO Consultant with Moz

Also available as a Podcast: Often adorned in his signature fedora, Cyrus Shepard is one of the most recognizable faces in the SEO industry. Cyrus joined me for some day drinking on Suds & Search earlier this summer to talk about a bunch of topics in SEO. He is an SEO consultant at Moz and […]

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What is Local SEO and how do you know if you need it?

In this week’s episode, I answer the question “What is Local SEO?” for all of you out there who are still new to the local marketing game. I realized I’ve been talking about it, but not really explaining what it is at a basic level – so check out this week’s video to find out! […]

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Suds & Search 28 | Heather Physioc, Group Connections Director at VMLY&R

Also available as a Podcast: My guest today is Heather Physioc, the remarkably interesting Group Connections Director at VMLY&R. Heather is the leader of an award-winning 40-person Discoverability Group. If you don’t know what a discoverability group is, you’re not alone. I’m going to ask her about it early on in our discussion. Heather is […]

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