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How to recover filtered Yelp reviews

Best Practices August 25, 2020

In this week’s episode, I share the secret to recovering all those awesome reviews that are hidden in your Yelp profile. Yelp only counts reviews from what it considers to be “regular Yelp users” – so I share a tip that will help you get those reviews to show up and count towards your score! […]

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Suds & Search 27 | Ashley Segura, CoFounder at TopHatContent

Digital Marketing August 20, 2020

Also available as a Podcast: My guest today is Ashley Segura, CoFounder of TopHatContent. Ashley is one of the world’s leading presenters on topics related to social media and content marketing. She has presented all over the world including at Pubcon, SMX, Content Marketing World, State of Search, and many, many other places. She is […]

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Mark Irvine Joins SearchLab as Director of Paid Media

PPC Advertising August 19, 2020

In early June, I was incredibly excited to hear that we were able to get a huge guest booked for my video series, Suds & Search. If you’ve never seen the series, I interview a leading digital marketer about their area of expertise. On June 24th, I was excited as I sat down to prep […]

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No one cares about your testimonials

Best Practices August 18, 2020

On this week’s episode of Local Search Tuesdays, I share what might be a shocking revelation: No one cares about your testimonials page! Customers want to read honest, unbiased reviews on third party sites, and they know that your testimonials page will only list glowing 5-star reviews. Watch the video for more info, and for […]

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Suds & Search 26 | Niki Mosier, Head of SEO at Two Octobers

Best Practices August 13, 2020

Also available as a Podcast: My guest today is Niki Mosier, Head of SEO at Two Octobers. She’s a well known local SEO, a must-follow on Twitter, and a popular presenter. She has presented at SMX West, WordCamp, Optimisey and she’ll be speaking at Brighton later this year. A few years ago, Local SEO legend […]

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How to respond to bad reviews from people who weren’t customers

Google My Business August 11, 2020

In this week’s video, I talk about responding to reviews from people who weren’t customers – whether it’s a misplaced review that should have gone to another business, a bad review from someone who clearly wasn’t a customer, or even a bad review from a disgruntled ex-employee, I share examples of how to respond to […]

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Suds & Search 25 | Mike King, Managing Director of iPullRank

Digital Marketing August 6, 2020

Also available as a Podcast: In 2011, I was a young SEO Director for a small agency. I read a blog post from a not very well known SEO with a memorable Twitter handle – ipullrank. After reading the post, I remember sending an email to our team that said something like, “You all need […]

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How to respond to customer reviews

Google My Business August 4, 2020

In this week’s video, I talk about responding to customer reviews – how quickly to respond, what to say, and why responses to bad reviews are incredibly important. Check out the video for all the awesome details… Video Transcript Welcome back to another episode of Local Search Tuesdays! This week I’m talking about how to […]

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Suds & Search 24 | Ruth Burr Reedy, VP of Strategy at UpBuild

Best Practices July 30, 2020

Also available as a Podcast: My guest today is Ruth Burr Reedy, Vice President of Strategy at UpBuild. I first heard of Ruth when she was working at Moz as their Lead SEO. Veteran SEOs know that Moz used to be called SEOmoz. Ruth took on the daunting challenge of overseeing the SEO for that […]

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Keywords in Google reviews will help you rank

Google My Business July 28, 2020

In this week’s episode, I share a useful tip for your review strategy – if a customer leaves a review that includes a keyword you’re trying to rank for, you’re more likely to show up in searches for that keyword! You can’t tell customers what to write, so I share a little Jedi mind trick […]

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Suds & Search 23 | Michelle Morgan, Director of Client Services at Clix Marketing

PPC Advertising July 23, 2020

Also available as a Podcast: Each year, PPC Hero publishes a list of the top PPC influencers in the world. I’ve been fortunate to interview many of the PPC experts who appear on that list. My guest on this episode of Suds & Search is Michelle Morgan. When PPC Hero published their list for 2020, […]

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What’s the ideal Google review score?

Best Practices July 21, 2020

In this week’s episode, I’m sharing research that shows that you actually don’t want a perfect 5.0 review score on Google. Many studies have been done to show that a few bad reviews actually help you attract more customers. Check out the video for all the details! VIDEO TRANSCRIPT Welcome back to another episode of […]

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