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Greg Gifford Joins SearchLab!

Local SEO December 7, 2019

This all started late at night on Monday October 21st. My daughter Annie was not quite four months old and I was on baby duty. I was scrolling through Twitter, hoping that the baby was asleep for the night, when I saw a post from Britney Muller. For those who don’t know about Greg Gifford, […]

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Suds and Search 004 | Matchnode at Off Color Brewing

Suds and Search November 11, 2019

Also available as a Podcast: On this episode of Suds and Search, I’m joined by my friend Chris Madden, the co founder of Matchnode. Chris and I were joined by Ben from Off Color Brewing, who told us that unlike many Chicago breweries that tend to be hops-centered, Off Color Brewing is yeast focused, letting […]

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Local SEO Processes

Search Engine Optimization November 5, 2019

Founder and Managing Partner of SearchLab Chicago, Mark Bealin gave the following presentation at State of Search 2019 in Dallas Texas. Click on the image below to view, print or download the “Local SEO Processes” presentation:

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Top 10 SEO Trends

Top 10 SEO Trends For Google in 2020

Search Engine Optimization October 30, 2019

2019 was a big year for SEO. Search engines have become smarter and smarter. 2019 saw numerous Google algorithm changes—from sweeping core updates that benefited expert, authoritative, and trustworthy content, to diversity updates that reduced the same domain appearing multiple times in the search results. Even more?  In late 2019, Google released BERT, or the […]

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Suds and Search 003 | Kyle Akerman at Twisted Hippo Brewing

Suds and Search September 18, 2019

Also available as a Podcast: On this episode of Suds and Search, I’m joined by my friend Kyle Akerman. Kyle is a well-respected Analytics expert who helps businesses and agencies to truly understand their data. I love this topic! Analytics is really where the rubber meets the road in digital marketing. Instead of guessing, you’re […]

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SearchLab Client Survey Results and Improved Reporting

Search Engine Optimization September 18, 2019

In May and June of 2019, SearchLab conducted a survey of our clients to find out how we could improve our monthly reporting. We are grateful for the responses and excited about some changes that will be coming to future reports. We Are Addressing Two Specific Areas The previous reports included many graphs and charts, […]

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Suds and Search 002 | Pilot Digital Marketing at Half Acre Beer Company

Suds and Search July 21, 2019

Also available as a Podcast: North of downtown Chicago is a neighborhood called North Center, a former industrial corridor that’s transitioned into a bustling mix of residential and commercial activity. North Center is well known for two things: It’s home to dozens of service-oriented start-ups, digital agencies and creatives mostly located in the industrial buildings […]

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Suds and Search 001 | Digital Third Coast at Dovetail Brewery | SearchLab Chicago SEO

Suds and Search July 21, 2019

Also available as a Podcast: North of downtown Chicago is a neighborhood called North Center, a former industrial corridor that’s transitioned into a bustling mix of residential and commercial activity.North Center is well known for 2 things. It’s home to dozens of service-oriented start-ups, digital agencies and creatives mostly located in the industrial buildings along […]

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Traffic & Conversion and How To EAT The Medic Update [Podcast]

Search Engine Optimization June 25, 2019

Mark was interviewed by Business Innovators Radio Network host Neil Howe about the Google Medic update and how it is related to the Expertise, Authority and Trust (EAT) ranking factors. Transcription Welcome to the Trust Factor Radio, bringing you interviews and insights to unlock the power of the subconscious mind, to create authority, credibility, and […]

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When Was Your Last Website CheckUp? – Business Minute Clinic #05 [EVENT]

Local Business Events May 13, 2019

When Was Your Last Website Checkup? A high performing business website can be the difference between thriving and barely getting by. For small business owners, the stress of managing payroll, working with customers and day-to-day stresses that come from running a business leaves little time for a website checkup. If you are overdue for a […]

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Power Up Your Social With Metrics That Matter

Local Business Events February 6, 2019

​This event has ended. To stay up to date on events at SearchLab visit our events page. Likes, follows, shares, pageviews–what do they all mean? Unless you’re looking at the right social stats and using them wisely, they don’t mean much. Used wisely, your social media metrics become powerful tools that boost your bottom line […]

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After Work Happy Hour at The Lab!

Local Business Events February 5, 2019

(Dancing encouraged… but optional)  This Event Has Ended – Don’t Miss The Next One! We will be serving beer from our neighbors Begyle and Dovetail. Appetizers will be provided so come with an appetite! Music will be set to some random employee’s Spotify playlist. An impromptu bags tournament is likely. Join us for fun evening with […]

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