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Read your site content out loud

In this week’s episode of Local Search Tuesdays, I share an incredibly simple yet extremely powerful tip to help you write better content on your website. When you read your content out loud, you’ll hear when things sound awkward, and you know you’ll need to fix your content.

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Suds and Search 010 | Blake Denman of RicketyRoo

Also available as a Podcast: My guest today is Blake Denman. Blake is the President and Founder at RicketyRoo, a Local SEO agency based in Bend, Oregon. Blake is a rising star in the Local SEO community. He’s an in-demand speaker at conferences all over the world. He’s a contributor at Search Engine Land and […]

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How to choose the right primary category in Google My Business

In this week’s video, we share an advanced level tip to help you choose the right primary category in Google My Business. Since the primary category carries more weight in the local algorithm, it’s important to be strategic with your choice. Watch the video to learn more.

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Suds and Search 009 | Ben Fisher of Steady Demand

Also available as a Podcast: My guest is today is Ben Fisher, co-founder of Steady Demand. He’s a contributor at Bright Local, Search Engine Land, and Moz’s annual Local Search Ranking Factors study. He speaks all over the world on topics related to Local SEO and Social Media Marketing. He’s been in the industry since […]

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Using UTM tracking in Google My Business

In this week’s episode of Local Search Tuesdays, I share a tip for using UTM tracking on your website link in Google My Business. Lots of mobile search traffic gets attributed as “direct” traffic in Google Analytics, so using UTM tracking on your website link forces Analytics to report the traffic correctly. You’ll also be […]

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Suds and Search 008 | Andy Crestodina of Orbit Media at Burning Bush Brewery

Also available as a Podcast: My guest today is the inimitable, Andy Crestodina, CMO at Orbit Media. I’ve known Andy for years which is pretty common for people about my age who live in Chicago and work in digital marketing. He hosts Wine and Web, a monthly event at Orbit’s office which is located directly […]

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Using a call tracking number in your GMB listing

In this week’s episode of Local Search Tuesdays, we explain how to use a call tracking number in your Google My Business listing. Check it out, update your listing, and track organic search calls! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. We’re continuing down the Google My Business rabbit hole this […]

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Suds and Search 007 | Dan Golden of Be Found Online at Burning Bush Brewery

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Your Google My Business listing is your new home page

In this week’s episode, we talk about how your Google My Business listing is your new home page – it’s the first impression you make with potential customers. Watch and learn more about how to optimize your listing so you stand out and win more local customers. VIDEO TRANSCRIPT Welcome back to another episode of […]

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Google My Business updates for COVID-19

In this week’s episode of Local Search Tuesdays, we share the details about recent updates to Google My Business related to the coronavirus outbreak. Watch and learn what’s changed and why the changes are important to your business. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, we’ve got some new […]

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Marketing Strategies to Use During the Coronavirus Outbreak

In this week’s episode of Local Search Tuesdays, we share several marketing tips to help small businesses during the coronavirus outbreak. The key point is to be transparent and communicate with your customers… Watch the video for all the details. VIDEO TRANSCRIPT Welcome to another episode of Local Search Tuesdays. This week, we paused our […]

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How Does a Microbrewery Survive Social Distancing?

Our business is flanked by two microbreweries, literally. When we walk out our front door there’s Dovetail Brewery, and out our back door is Begyle Brewing. Both are great establishments offering some of the best beers in Chicago. Yesterday, we learned that Illinois Governor JB Pritzker ordered that all bars and restaurants in Illinois must […]

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