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Boost visibility in AI Searches: Diversify reviews

Local Search Tuesdays August 12, 2025

This week on Local Search Tuesdays, I’m breaking down why customer reviews should be front and center in your AI search strategy. Reviews have always been huge for Local SEO, but with AI systems analyzing sentiment and looking for diverse content, they’re more important than ever. And it’s not just about Google or Yelp anymore—review […]

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The most popular episodes of 2023

Best Practices December 26, 2023

It’s the last episode of Local Search Tuesdays of the year, so that means it’s time to share the most popular episodes of 2023. If you’d like links to any of the videos I mention, check out the full transcript below: VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. It’s the last […]

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Expert Marketing Tips from Barbados SEO

Best Practices December 12, 2023

In this week’s video, I collected tips from some of the experts and speakers at Barbados SEO. It’s a pretty stellar list of tips, and since I shot the videos from the rooftop bar on the beach, the views are amazing… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week’s video […]

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Local SEO Tips from Barbados SEO

Google Business Profile December 5, 2023
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Expert marketing tips from Brighton SEO San Diego

Best Practices November 28, 2023

In this week’s episode, I share some amazing tips from the speakers and experts at Brighton SEO San Diego. It’s an incredible list of tips this time around, check it out: VIDEO TRANSCRIPT So when you’re at a conference and you wanna listen to the conference, and listen to what the speaker’s saying, and when […]

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What we found when we analyzed over 2,000 car dealer Google Business Profiles

Best Practices September 13, 2023

In this week’s video, I’m sharing my slides from the recent Ignition Automotive Conference in Dallas, where I shared the findings of our massive 2 year research project on Google Business Profiles. Find out what car dealers are doing with their GBPs – what’s working, and what’s not working – so you can do better […]

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SEO Tips for Cannabis Dispensaries

Best Practices August 29, 2023

In this week’s episode, I share my entire presentation from the recent NECANN conference in Maine. Cannabis dispensaries are in a unique position – since recreational cannabis is still illegal at the federal level, PPC ads aren’t allowed. Search engine optimization is the only – and most important – marketing channel available for dispensaries. In […]

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Greg’s Local SEO presentation from YoastCon in the Netherlands

Google Business Profile June 6, 2023

A few weeks ago, I was lucky to be invited to speak at YoastCon in the Netherlands – it’s an amazing conference held by Yoast, the company responsible for the badass SEO plugin for WordPress sites. I gave a presentation about Local SEO and advanced strategies, and as always, I wanted to share the entire […]

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Google Business Profile Quick Tips & Tactics: How to Bury Bad Reviews

Google Business Profile April 11, 2023

Customer reviews are incredibly important – they’re a major factor in the local algorithm, according to the LSRF, but more importantly, they’re a trust signal to humans. If you have more reviews and a better score than your local competitors, it’s likely that you’re going to get more customers. Think about what you do when […]

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Just Released: BrightLocal Consumer Review Study 2022

Digital Marketing February 28, 2023

Customer reviews are obviously important when potential customers are deciding if they want to do business with you or not… But most people don’t realize that they’re heavily weighted in Google’s local algorithm as well. BrightLocal just released a really cool report on consumer reviews, and it’s got some pretty cool stuff in it. If […]

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Greg’s SEO Presentation: Too Extreme for NADA

Best Practices January 31, 2023

This week’s episode of Local Search Tuesdays is a fun one, ‘cause we’re sharing Greg’s slides from the NADA conference this last weekend. He wasn’t picked to speak at this year’s NADA conference… We’re guessing it’s because last year, he talked about how the manufacturer-approved vendor system is hopelessly broken and doesn’t actually benefit any […]

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Suds & Search 144 | Best of 2022 Pt. 2

Best Practices December 29, 2022

Also available as a Podcast: This week, for the last installment of Suds & Search in 2022, we’re wrapping up our recap of the best moments from the past year. 2022 marks the third year we’ve posted a video every Thursday, and we’ve had some of the best conversations yet – with big-name speakers, up-and-comers, […]

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