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The review widget on your site could cause a huge FTC fine

Digital Marketing February 1, 2022

Just last week, the FTC penalized a fashion company with a $4.2 million fine for deceptive review practices. In this week’s video, we walk through the fine and why it was assessed – and explain why thousands of sites are in danger of being fined for the same reason. VIDEO TRANSCRIPT Welcome back to another […]

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Greg’s SEO presentation from the IS20G conference

Digital Marketing January 18, 2022

In this week’s episode, I’m sharing a recording of my entire presentation from last week’s Internet Sales 20 Group conference in Philadelphia. It was our first conference of 2022, and the slides are packed with actionable tips to help you gain more visibility in local searches. This episode is longer than normal – about 37 […]

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Suds and Search 92 | Best of 2021, Part One

Best Practices December 16, 2021

Also available as a Podcast: That’s a wrap on our second year of Suds & Search. This has been an amazing year of conversations with some of the very best digital marketers in the world. We’ve now launched over 90 episodes and it feels like we’re just getting started. This week we’re going to take […]

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The 2021 Local Search Ranking Factors

Digital Marketing December 7, 2021

The results of the 2021 Local Search Ranking Factors study have finally been released! Each year, the top 40-ish experts world-wide participate in the in-depth study, which aggregates the answers to give us all a better understanding of which signals matter the most for Local SEO. Check out the video for the updated info and […]

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Check your SEO with our scoring matrix

Digital Marketing November 30, 2021

In this week’s episode, I share the details about our new SEO scoring matrix, which allows us to score any site on basic SEO principles. Check your own work, use it as a guide for what to do, or use it to hold your vendor partner accountable! If you’d like to get your site scored, […]

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Greg’s SEO presentation from the Driving Sales Executive Summit

Google My Business November 16, 2021

In this week’s video, I’m sharing my popular presentation on Local SEO from the Driving Sales Executive Summit in Las Vegas last month. Learn why SEO is your highest priority in the upcoming year and exactly how to optimize site content, links, reviews, and Google My Business (now called Google Business Profiles).

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Part One of Greg’s SEO Presentation from Digital Dealer

Google My Business October 12, 2021

In this week’s video, I share the first half of my double-session presentation on Local SEO from Digital Dealer in Las Vegas. Learn what’s changed in the last year, which signals influence your visibility in local searches, and how to optimize those signals.

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Suds and Search 83 | Tony Wright, founder and CEO of WrightIMC

Reputation Management October 7, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Tony Wright, Founder and CEO of WrightIMC. Tony is a veteran digital marketer, a past president of DFWSEM, an adjunct professor at Texas Tech, a columnist at Search Engine Journal, and a popular conference presenter. You may have heard […]

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Local SEO: Why you can’t ignore Yelp

Local Search Tuesdays October 5, 2021

In this week’s video, I share the reason why it’s a bad idea to ignore Yelp. Sure, we all hate the site, but there’s a very important reason that you need to invest a little bit of reputation management time – watch to see why! VIDEO TRANSCRIPT Welcome back to another episode of Local Search […]

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Greg’s Local SEO presentation from Digital Summit

Digital Marketing September 14, 2021

A few weeks ago, I spoke at the Digital Summit conference in Philadelphia, and while I was really just there to get a cheesesteak, I did present a half-hour session on Local SEO that was a huge hit at the conference. As always, I like to share new presentations here, so more people can learn […]

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Greg’s Local SEO presentation from CIADA

Google My Business September 7, 2021

In this week’s video, I’m sharing my entire presentation from the recent CIADA convention in Myrtle Beach. Learn easy-to-implement tips for increasing your visibility in searches – including website content, optimization, links, and Google My Business.

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Greg’s SEO presentation from Digital Dealer – Part 2

Google My Business June 15, 2021

In this week’s video, I’m sharing the second half of my epic two hour SEO presentation from Digital Dealer in Tampa. Learn how COIVD has affected buyer behavior, how Google’s algorithm works, what’s going on with the upcoming Page Experience update, and how to optimize your website for better local visibility.

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