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How to optimize your internal links

Local Search Tuesdays July 6, 2021

In this week’s video, I talk about one of the most often-overlooked elements of SEO – optimizing internal links. The way that you link to pages in your own site shows Google which pages you think are the most important, and most sites have an incredibly messy internal link structure. Watch this week’s episode to […]

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Suds and Search 69 | Greg Gifford, Vice President of Search at SearchLab

Best Practices July 1, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is my friend and colleague Greg Gifford, Vice President of Search at SearchLab. Greg is a veteran digital marketer and one of the most recognizable speakers in the industry. It’s hard to think of a conference he hasn’t spoken at. […]

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Marketing tips from Digital Dealer Tampa

Best Practices June 29, 2021

I was in Tampa for Digital Dealer a few weeks ago, so I collected quick marketing tips from some of the speakers and experts at the show. While it was an automotive conference, these marketing tips will help any business out there – watch and learn how to be better! VIDEO TRANSCRIPT Welcome back to […]

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Suds and Search 68 | Dr. Pete Meyers, Marketing Scientist at Moz

Digital Marketing June 24, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Dr. Pete Meyers, Marketing Scientist at Moz. Dr. Pete is a legend in the SEO community. He is the creator of Mozcast, which operates like a weather report for detecting when Google has made an update to their algorithm. […]

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How to check competitors’ GMB categories with GMB Spy

Google My Business June 22, 2021

In this week’s video, I share an easier method for checking competitors’ Google My Business categories with the awesome GMB Spy Chrome extension. I was at Digital Dealer in Tampa a few weeks ago, and grabbed the creator of GMB Spy, George Nenni, for a quick chat about the extension and how to use it. […]

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Suds and Search 67 | Brett Tabke, Founder and CEO of Pubcon

Digital Marketing June 17, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Brett Tabke, the Founder and CEO of Pubcon, one of the most important conference series in search marketing. Brett has been involved in the computer and technology industry for over 30 years. He started a software company for commodore […]

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Greg’s SEO presentation from Digital Dealer – Part 2

Google My Business June 15, 2021

In this week’s video, I’m sharing the second half of my epic two hour SEO presentation from Digital Dealer in Tampa. Learn how COIVD has affected buyer behavior, how Google’s algorithm works, what’s going on with the upcoming Page Experience update, and how to optimize your website for better local visibility.

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Suds and Search 66 | Matt Umbro, Key Account Director at Brainlabs

Digital Marketing June 10, 2021

My guest on this week’s episode of Suds & Search is Matt Umbro, Key Account Director at Brainlabs. Matt is a verteran PPC marketer and one of my favorite bloggers on topics related to paid search and paid social. You can read some of his work at Search Engine Journal, Practical Ecommerce, and PPCHero. Matt […]

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Greg’s SEO presentation from Digital Dealer – Part 1

Digital Marketing June 8, 2021

In this week’s video, I’m sharing the first half of my epic two hour SEO presentation from Digital Dealer in Tampa. Learn how COIVD has affected buyer behavior, how Google’s algorithm works, what’s going on with the upcoming Page Experience update, and how to optimize your website for better local visibility.

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Suds and Search 65 | Jason Barnard, the Brand SERP Guy

Best Practices June 3, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Jason Barnard, also known as the Brand SERP Guy. Jason is the owner of Kalicube, an online SaaS product offering all sorts of cool tools, guides, and training to optimize for a brand SERP. You might be asking… What […]

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How to fight Google My Business spam

Google My Business June 1, 2021

In this week’s video, I share two important tactics for fighting Google My Business spam. Whether competitors are stuffing keywords in their business name or creating completely fake listings, I walk through the steps to help fight the spammers. Watch the video for all the details! VIDEO TRANSCRIPT Welcome back to another episode of Local […]

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Suds and Search 64 | Joel Klettke, Founder of Case Study Buddy

Best Practices May 27, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Joel Klettke, founder of Case Study Buddy and Business Casual Copywriting. In my humble opinion, Joel is one the very best copywriters in the industry. He frequently presents at conferences on topics related to copywriting and case study creation. […]

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