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The new Page Experience Report in Search Console

Best Practices May 25, 2021

In this week’s video, I share more information about Google’s upcoming Page Experience Update. I explain the delay in the release and share an awesome new report in Search Console that you can use to help check if your site is prepared for the update. VIDEO TRANSCRIPT Welcome back to another episode of Local Search […]

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Suds and Search 63 | Aleyda Solis, Founder of Orainti

Best Practices May 20, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Aleyda Solis, founder at Orainti. Aleyda was awarded the 2018 European Search Personality of the Year at the European Search Awards. Aleyda is a popular conference presenter and frequent keynoter. She has presented at over 100 conferences in 20 […]

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Google Ads introduces account Monthly Spend Limits

Best Practices May 20, 2021

Google Ads has a lot of exciting new features, insights, and offers plenty of ROI to excite most marketers.  But of course, Google Ads has costs too and fewer marketers get that excited about planning out a budget, and historically Google hasn’t made that process any easier. Where most businesses plan their advertising budgets on […]

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SEO presentation: How to show up in local searches

Best Practices May 18, 2021

In this week’s video, I share my recent SEO presentation from a Better Business Bureau webinar. It’s longer than my usual weekly video – about 45 minutes – but it’s packed with awesome info about how COVID has changed customer behavior and how businesses should adapt to the change. I outline a Local SEO playbook […]

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Suds and Search 62 | Jono Alderson, Manager of Special Ops at Yoast

Best Practices May 13, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is the amazingly talented Jono Alderson, Manager of Special Ops at Yoast. Jono has been one of the leading figures in SEO for some time now. He is a frequent keynote speaker, blogger, and educator. You may have heard Jono […]

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Optimize for how customers actually search

Digital Marketing May 11, 2021

In this week’s video, I explain the importance of optimizing for how customers actually search for you. Businesses and marketers tend to use specific industry jargon, but most of the time, customers don’t use the same terminology when searching for the products or services a business offers. If you optimize for the jargon, but customers […]

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Suds and Search 61 | Kevin Indig, Director of SEO at Shopify

Digital Marketing May 6, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Kevin Indig, Director of SEO at Shopify. Kevin is a popular conference speaker, blogger, educator, and podcaster. A shortlist of conferences where you might’ve heard Kevin present includes Brighton SEO, Advanced Search Summit, AdWorld, and SMX Munich. For my money, […]

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Online review responses and HIPAA compliance

Best Practices May 5, 2021

The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is a federal law that prohibits the disclosure of protected health information (PHI) without patient consent. PHI is defined as “health information that can be used to identify an individual” and includes data related to a patient’s medical or physical condition, and identity. HIPAA extends […]

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Why rank tracking isn’t a good SEO success metric

Best Practices May 4, 2021

In this week’s episode, I share some insight into rank tracking in SEO – and why it’s a horrible way to judge SEO success. You don’t hire someone to do SEO to get you to rank, you hire someone to get you more traffic and leads. It’s all about growing your bottom line, and rank […]

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Suds and Search 60 | Eric Enge, Principal at Perficient

Digital Marketing April 29, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Eric Enge, Principal at Perficient. Eric is one of the most recognizable faces in digital marketing. He is a frequent keynote speaker, a prolific writer, blogger, researcher, teacher, and entrepreneur. Eric has won numerous awards. In 2018, he was […]

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What do Google My Business impressions really mean?

Digital Marketing April 27, 2021

In this week’s video, I share some easy-to-understand examples that help clear up the confusion around Google My Business impressions. Learn what the different impression types actually mean and when they’ll be counted – watch the video for all the details! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, I’m […]

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How much does Google Ads cost? [2021 Data]

Digital Marketing April 26, 2021

Search Engine Marketing is essential to every businesses’ success online. For those looking to get quality traffic to their site quickly, Google Ads is an attractive option for many. With Google Ads, you’ve a lot of options to control how much you pay per each click, what traffic you buy, and how much your Google […]

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