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Suds and Search 54 | Barry Adams, Founder of Polemic Digital

Also available as a Podcast: My guest on this episode of Suds & Search is Barry Adams, owner of Polemic Digital, a specialized SEO Consultancy based in Northern Ireland. Barry is an in-demand conference presenter and frequent trainer on topics related to Technical SEO. A few places you might’ve heard Barry present include Brighton SEO, […]

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Local SEO Strategies: Local Content Silos

In this week’s video, I share an advanced Local SEO strategy called “Local Content Silos” that will help you gain visibility in nearby cities. If you want to show up somewhere and you don’t have a location there, this strategy will help you out-SEO your competitors and gain additional visibility outside your area. It won’t […]

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Suds and Search 53 | Joy Hawkins, Owner of Sterling Sky, LocalU, and the Local Search Forum

Also available as a Podcast: My guest on this episode of Suds & Search is Joy Hawkins. Joy is the Owner and Founder of Sterling Sky. She is one of, if not the, most recognizable Local SEO personalities in the world. It’s hard for me to think of anything in Local SEO that Joy isn’t […]

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Check it out, I did a Whiteboard Friday video!

In this week’s video, I’m sharing an update about another video. Just a few weeks ago, Moz released an episode of its highly popular Whiteboard Friday series, and I was the host! I rocked a killer whiteboard and talked all about Google Posts and how to use them to help your business stand out from […]

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Google announces plan to retire Target CPA and Target ROAS as unique bidding strategies

Manually optimizing hundreds or thousands of individual keyword bids and various bid adjustments in Google Ads can easily be a never-ending task. Although Google Ads bidding can be complex, most advertisers have a simple goal in mind for their ads – to get more traffic, to outrank their competitors, or the most conversions for their […]

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Suds and Search 52 | Ginny Marvin, Google Ads Product Liaison

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10 ideas for local blog posts

In this week’s video, I share 10 ideas for local blog posts to help you write better localized content. Adding more localized content to your blog helps cast a wider net and get your brand more exposure, so use these ideas, or springboard off of them and come up with your own. You’ll show up […]

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Suds and Search 51 | Carrie Hill, Local Search Analyst and Community Manager at Sterling Sky

Also available as a Podcast: My guest on this episode of Suds & Search is Carrie Hill. For over 13 years, Carrie has been one of the most important voices in digital marketing for small and medium businesses. Carrie has contributed her talents at industry conferences, on podcasts, webinars, and blogs. She has presented at […]

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Why it’s important to have a blog

In this week’s video, I share why it’s important to have a blog and how it affects potential visibility in searches. With the right strategy, a blog can drastically increase local visibility, which leads to more customers and more business. Watch the video for all the details. VIDEO TRANSCRIPT Welcome back to another episode of […]

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Suds and Search 50 | Lee Manning, Co-founder of Armchair Marketing

Also available as a Podcast: My guest on this episode of Suds & Search is Lee Manning, Co-founder of Armchair Marketing. Lee is generally considered one of, if not the top automotive digital marketers in the UK. Prior to starting his own agency, Lee had an amazing run at a UK top 20 automotive dealer […]

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The new automotive study from Google

In this week’s video, I share the details about Google’s newest automotive study titled “The auto dealer’s guide to navigating today’s digital landscape”. It shares several interesting stats about how buyer behavior has changed due to COVID and the resulting lockdowns and provides 4 tips to position your dealership for future success. VIDEO TRANSCRIPT Welcome […]

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Google Rolls Out New Way to Convert on the SERP with Lead Form Ad Extensions

Everyday, searchers turn to Google for a variety of reasons. Sometimes people are looking to learn something brand new, sometimes they’re looking to compare their options, and other times they’re ready to act. While Google search is a great tool for all these kinds of searchers, most advertisers want to reach people most ready to […]

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