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Stop Copy-Pasting Your PPC Strategy Across Platforms It’s Not Going to Work

Stop Copy-Pasting Your PPC Strategy Across Platforms: It’s Not Going to Work

PPC Real Talk September 17, 2025

Let’s have an honest conversation about something I’ve seen over and over again in this industry — and if you manage PPC accounts across multiple platforms, you’ve probably seen it too: “Just because it works on Google doesn’t mean it’ll work on Bing. Or Meta. Or anywhere else.” It sounds obvious, but it happens all […]

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Tips for Local SEO: LocalU in Nashville

Local Search Tuesdays September 16, 2025

I just got back from fantastic trip LocalU in Nashville, where I asked some of the smartest local search experts to share their best quick tips. In this episode of Local Search Tuesdays, I’m bringing you the highlights so you can pick up a few new tricks to improve your digital marketing. Check it out! […]

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Coming soon 2025 Automotive GBP study

Local Search Tuesdays September 9, 2025

In this episode of Local Search Tuesdays, I’m giving you a quick preview of something big we’re about to release: the 2025 Google Business Profile study for car dealers. On September 25th, we’ll be publishing the largest automotive SEO study ever done. We looked at thousands of dealer profiles across 20 major cities and analyzed […]

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Key Insights from Live Google Business Profile Audits with Greg Gifford

Google Business Profile September 5, 2025

Recently, our COO and Google Business Profile (GBP) Platinum Product Expert, Greg Gifford, hosted a live webinar session where he audited real dealership listings and websites in real time. The goal was to uncover common mistakes, share quick wins, and highlight best practices that local businesses, especially car dealers, can apply to their own digital […]

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Shift from link building to mention building

Local Search Tuesdays September 2, 2025

This week on Local Search Tuesdays, I’m sharing a tip to help you prepare for the future of AI search. While AI search hasn’t hit local yet, it’s coming, and the big shift will be moving from link building to mention building. Mentions of your business on other sites seem to matter more than links […]

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GBP Categories for car dealer sales profiles

Local Search Tuesdays August 26, 2025

This week on Local Search Tuesdays, I’m breaking down the right way for car dealers to choose Google Business Profile categories. Your primary category is the top local ranking factor, but too many dealerships are getting it wrong. Our latest research found 121 different categories in use, and a lot of them don’t belong on […]

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“Failing” in PPC? Good. That Means You’re Playing the Game.

PPC Real Talk August 25, 2025

Picture this: You’re a football coach. It’s game day—first quarter. Your quarterback throws one bad pass — slightly off, maybe too much juice. And you’re like, “Welp, that’s it. Bench him. Let’s forfeit. Football doesn’t work.” Sounds ridiculous. Welcome to how some people treat PPC testing. What We Call “Failure” Is Usually Just… First Quarter […]

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How to appeal a suspended Google Business Profile

Local Search Tuesdays August 19, 2025

My Google Business Profile suspension guide is here! In this episode of Local Search Tuesdays, I walk you through the exact steps to fix a suspended Google Business Profile and how to submit a successful reinstatement appeal. I’ll explain why suspensions happen, the biggest mistakes businesses make, what evidence Google requires, and how to avoid […]

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Boost visibility in AI Searches: Diversify reviews

Local Search Tuesdays August 12, 2025

This week on Local Search Tuesdays, I’m breaking down why customer reviews should be front and center in your AI search strategy. Reviews have always been huge for Local SEO, but with AI systems analyzing sentiment and looking for diverse content, they’re more important than ever. And it’s not just about Google or Yelp anymore—review […]

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What Google’s AI Changes Mean for Your Local Search Visibility

Google Business Profile August 11, 2025

There’s been a lot of noise lately about AI taking over the search world — ChatGPT, Perplexity, Gemini — and whether you, as a business, should be throwing all your efforts into these platforms. But here’s the reality: Google is still king. Let’s break down the data and what it means for your strategy. People […]

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Show up better in Google and AI search with content chunking

Local Search Tuesdays August 5, 2025

This week on Local Search Tuesdays, I’m diving into a major shift you need to make with your website content — and it’s something that’s even more critical in the age of AI search: content chunking. For years, people got caught up in chasing word counts for SEO, turning helpful info into unreadable word walls. […]

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There’s no such thing as an AI rank tracker

Local Search Tuesdays July 29, 2025

This week on Local Search Tuesdays, I’m calling out the nonsense around AI rank tracking. Yeah, AI search is shaking things up—but that doesn’t mean we can slap old-school SEO metrics on it and call it a day. The truth is, traditional rank tracking just doesn’t work with AI systems, no matter what some tools […]

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