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Helpful content tip for Local SEO: shop by symptom

Local Search Tuesdays March 18, 2025

In this week’s episode of “Local Search Tuesdays,” I talk about the concept of “shopping by symptom” and why it’s important for your SEO strategy. People often search based on the problems they’re experiencing—like “how to fix a cracked tooth” instead of just looking for a dentist. If your website content speaks directly to these […]

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Your Marketing Isn’t Broken—Your Strategy Is

Industry Insights & Trends March 11, 2025

Why Most Businesses Struggle with Marketing (And How to Fix It) Marketing is no longer just one thing. It’s not just running an ad, posting on social media, or launching a website. It’s a complex, multi-channel effort that requires research, planning, and most importantly—a strategy. Yet, too many businesses dive into marketing without a plan. […]

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Tips for shooting your Google Business Profile verification video

Google Business Profile March 11, 2025

Are you struggling to verify your Google Business Profile? Don’t worry—I’ve got you! In this episode of Local Search Tuesdays, I’m covering everything you need to know to shoot a successful verification video the first time—whether verifying a new business or recovering from a suspension. I’ll walk you through planning your shoot, recording the right […]

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A bottle of hot sauce that has a label with the letters "PPC" on it

The Secret Sauce: Increasing Leads with Quality Ad Copy

Best Practices March 10, 2025

Tired of seeing your ad spend go to waste on clicks that don’t convert? It’s time to stop guessing and start mastering the art of hyper-relevant ad copy. Whether you’re a PPC veteran or just starting out, we’ve got the secret sauce to help you create ads that actually work. In this blog, we’ll dive […]

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PPC for Every Budget

Marketing Mindset & Growth March 7, 2025

How Small Businesses Can Compete with Big Brands Picture this: You own a small bakery in town, making the best croissants anyone has ever tasted. You know people would love them—if only they could find you. But every time you search for “fresh croissants near me,” there it is—an ad from a big chain with […]

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Let’s Put the “Oh!” in Google’s AI Overviews

Best Practices March 7, 2025

Let’s state the obvious: search isn’t the same today as it was weeks ago. The emergence of AI search platforms and Google’s AI Overviews permeating informational, navigation, and even transactional searches disrupt organic traffic acquisition. There are, however, still benefits to earning a spot as a citation in Google’s AI Overviews, such as building brand […]

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Why Clients Quit PPC (And When They Shouldn’t)

Industry Insights & Trends March 5, 2025

PPC isn’t cheap. Let’s just start there. It’s not a magic button that spits out endless leads or sales overnight. It takes time, strategy, testing, and yes—money. But too often, businesses pull the plug on PPC for the wrong reasons, leaving potential revenue on the table and starting from scratch later when they realize organic […]

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Hidden Default Settings

PPC Real Talk March 5, 2025

Discover a world of possibilities Let’s be real—default settings in Google Ads and Bing Ads aren’t always set up with your best interests in mind. They’re designed to maximize reach (and often spend), not necessarily performance. If you’re not careful, you could be bleeding budget on irrelevant placements, unnecessary bid adjustments, or even audiences you […]

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Data from BrightLocal’s consumer review survey

Local Search Tuesdays March 4, 2025

In this week’s episode of Local Search Tuesdays, I’m diving into BrightLocal’s latest Consumer Data Survey, and trust me—you don’t want to miss these insights! Every year, BrightLocal surveys consumers to uncover how they search for local businesses, what influences their decisions, and how their behavior is evolving. This year’s results reveal some game-changing trends […]

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Google quality rater guidelines update

Google Updates February 25, 2025

Today, I’m breaking down everything you need to know about Google’s update to the Quality Rater Guidelines update and explaining what it means for your Local SEO strategy. Google’s quality raters play a big role in shaping search results, and with these important new changes, understanding the guidelines can give your business a major edge. […]

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Conversion Tracking: Why It Matters & How to Set It Up

PPC Real Talk February 20, 2025

Let’s talk about something that should be non-negotiable in your PPC campaigns: conversion tracking. If you’re running ads without it, you’re basically throwing money into the void and hoping for the best. And hope is not a strategy. What Is Conversion Tracking? Conversion tracking is how you measure what happens after someone clicks on your […]

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How to add text messaging to your Google Business Profile

Local Search Tuesdays February 18, 2025

In this week’s newest episode of Local Search Tuesdays video, I’ll walk you through setting up text messaging on your Google Business Profile. I’ll show you why it’s a game-changer for connecting with potential customers and how to enable it step by step. Don’t miss out on this easy way to boost engagement and drive […]

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