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How to write better content using reviews

Local Search Tuesdays May 20, 2025

Customers crave an authentic website experience – they don’t care about your marketing BS. I’ve talked about answering customer questions in past episodes, but it’s more than simply answering questions… It’s important that your website experience matches the reality of doing business with you.  In this week’s episode, I explain how you can use your […]

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Helpful tips from the experts at SEO Week NYC

Local Search Tuesdays May 13, 2025

I was lucky enough to be invited to speak at the first-ever SEO Week a few weeks ago, and as always, I took my camera to chat with speakers and experts. I collected some pretty amazing tips for digital marketing, and I’m sharing them with you on today’s episode. VIDEO TRANSCRIPT Wil Reynolds: My one […]

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Greg’s slides: SEO Week

Local Search Tuesdays May 6, 2025

I’m back with another episode of Local Search Tuesdays. I was just in New York for SEO Week, which was an absolute hit! While I was there, I delivered a literal eye-popping presentation (yes, portions were in 3D). So today, I’m bringing you my epic presentation from SEO Week in New York! Video Transcript Welcome […]

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Local SEO news: Google removing school reviews

Local Search Tuesdays April 30, 2025

This week on Local Search Tuesdays, I’m diving into why reviews are going away from school profiles, what it means for the rest of us, and what schools can do with the existing reviews.Enter your text here… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, I’ve got some important news […]

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Helpful Tips From The Experts At Brighton SEO

Local Search Tuesdays April 22, 2025

I had the incredible opportunity to head back to BrightonSEO, and while I was there, I connected with some of the brightest minds in the industry. This week, they’re sharing their top tips — packed with insights, strategies, and advice you won’t want to miss! VIDEO TRANSCRIPT Welcome back to another episode of Local Search […]

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PPC for every budget how small businesses can compete with big brands

PPC Advertising April 16, 2025

You run a cozy coffee shop, and your espresso is miles better than the big chains. But when someone searches for “best coffee near me,” guess whose ad shows up first? Big brands with deep pockets. The good news? With the right PPC strategy—and a little AI—you can level the playing field. Prioritize What Matters […]

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Greg’s slides from Brighton SEO: Tips for Google Sheets

Local Search Tuesdays April 15, 2025

This week on Local Search Tuesdays, I’m bringing you a flippin’ sweet episode packed with some of my favorite Google Sheets tips — straight from my recent presentation from Brighton SEO. I know, I know… spreadsheets aren’t exactly thrilling. But these tips will save you so much time and make your SEO life way easier. […]

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Helpful tips from the experts at SMX Munich

Local Search Tuesdays April 8, 2025

In this episode I’m sharing some of the absolute best takeaways from SMX Munich. I just got back from the conference, and I couldn’t wait to break down the expert tips and cutting-edge strategies I picked up—everything from local SEO quick wins to advanced PPC insights that can seriously move the needle for your business […]

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Breaking news: March 25 Google update

Google Updates April 1, 2025

BREAKING NEWS—Google just rolled out a massive update, and it’s already shaking up search rankings! Whether you’re a business owner, SEO pro, or digital marketer, this update WILL impact your strategy. It is so massive that I had to enlist Joy Hawkins to help break it down in this week’s episode of Local Search Tuesdays. […]

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Maximizing ROI in PPC: Strategies That Work (Even When the Algorithm Doesn’t)

PPC Real Talk March 28, 2025

Running a successful PPC campaign isn’t just about setting things up and hoping for the best (spoiler: that’s a terrible strategy). If you want real results, you need a solid foundation built on clear goals, a deep understanding of your audience, and—most importantly—a willingness to actually do the work. Because here’s the truth: algorithms are […]

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Greg’s Local SEO presentation from SMX Munich

Local Search Tuesdays March 25, 2025

I recently flew to Germany to present on Local SEO at SMX Munich, sharing expert strategies to help businesses dominate local search results. In this presentation, I will dive into key tactics like optimizing Google My Business, using local keywords and leveraging customer reviews to improve visibility. Sit back and relax, and get ready to […]

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Making PMax Work for Lead Gen: How to Take Back Control

PPC Real Talk March 19, 2025

I get it—PMax for lead generation has been a struggle for a lot of marketers. It feels like we’ve lost control, and the automation doesn’t always work in our favor. But here’s the thing: PMax isn’t going anywhere, so instead of resisting, let’s figure out how to make it work for us, not against us. […]

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