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PPC Best Practices: Setting Up Google & Bing Ads Like a Pro

PPC Real Talk February 17, 2025

Welcome to the PPC Jungle Setting up a PPC account is like packing for a trip. If you throw everything into a bag without checking the weather, setting a budget, or knowing your destination, you’re setting yourself up for disaster. But don’t worry—I’m here to help you avoid PPC chaos and set you on the […]

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Micro-Moments: where great marketing meets perfect timing

Digital Marketing February 12, 2025

Micro-Moments: Where Great Marketing Meets Perfect Timing Let’s be real—our marketing job isn’t just about screaming, “Buy this now!” into the void and hoping for the best. We’re not carnival barkers. We’re problem-solvers, digital matchmakers, and, dare I say, marketing therapists. People don’t wake up thinking, Wow, I’d love to be advertised to today! No, […]

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Duolingo’s Marketing Playbook Is Genius

PPC Real Talk February 11, 2025

How to Join the Conversation and Make It Your Own If you’ve been following Duolingo, you know they’re not your average brand. When it comes to marketing, they’ve completely broken the mold. Instead of just talking at their audience, they engage in a way that feels authentic, timely, and fun—no matter the platform. Take Duolingo’s […]

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Helpful tips from the experts at NADA 2025

Local Search Tuesdays February 11, 2025

I hit the show floor at NADA to connect with some of the sharpest minds in the automotive industry, gathering their top strategies, must-know trends, and game-changing advice for dealers looking to stay ahead of the competition. From cutting-edge digital marketing tactics to innovative dealership strategies, these expert insights will help you drive more leads, […]

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Relevancy is Queen: Stop Wasting Budget on Ads No One Cares About

PPC Real Talk February 7, 2025

A breakdown of why relevancy is everything in PPC, with real talk on keywords, audience signals, and how to stop showing up in useless auctions Let’s be real—just because your ad is showing up doesn’t mean it’s doing its job. You can have the best ad copy in the world, but if it’s showing up […]

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Your PPC Campaign Failed—Now What?

PPC Real Talk February 5, 2025

No-BS guide to diagnosing underperforming campaigns, learning from the data, and pivoting instead of panicking. So you launched Google Ads campaigns, and they didn’t work out. Maybe you’re spending a ton of money but not seeing results. Maybe you’re getting traffic, but no one is converting. Maybe you’re just staring at your reports wondering what […]

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Mean Tweets NADA 2025

Local Search Tuesdays February 4, 2025

They’re back—and meaner than ever! While I was at NADA in New Orleans, I rounded up some of your favorite industry pros to face the internet’s harshest roasts. That’s right, Mean Tweets is back, and this year’s tweets are absolutely brutal—and hilarious! You don’t want to miss this. VIDEO TRANSCRIPT Welcome back to another episode […]

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Greg’s SEO slides: NADA 2025

Local Search Tuesdays January 28, 2025

Even with all the weather delays, I am so glad I could make it to NADA. I am grateful the folks at NADA made accommodations for those who couldn’t make their original speaking times due to the wild weather New Orleans was having. Now that I am back, I am able to share my epic […]

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Google Maps update: New carousel

Local Search Tuesdays January 21, 2025

This week on Local Search Tuesdays, I’m talking about a fantastic new update to the Google Maps app! The sleek new carousel shows off your photos, videos, and review snippets—and it’s a game-changer for attracting customers. I’ll be sharing simple tips to optimize your profile and how you can take advantage of this awesome new […]

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PPC Basics Aren’t Basic: Why the Fundamentals Still Matter

PPC Real Talk January 20, 2025

Stop skipping the essentials—because bad targeting, lazy ad copy, and ignoring search intent are still killing campaigns Let’s talk about PPC—that’s Pay-Per-Click. The concept is simple: you only pay when someone actually clicks on your ad. But how much do you pay for each click? That’s where things get interesting. It depends on a few […]

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How to deal with bad reviews

Local Search Tuesdays January 14, 2025

In this week’s Local Search Tuesdays, I tackle bad reviews and how to deal with them. No one’s perfect, and bad reviews happen—it’s all about how you respond. I’ll share why a few negative reviews can actually help your business, tips for handling reviews that violate Google’s policies, and the best ways to craft thoughtful, […]

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Breaking News: Massive FTC fine for fake reviews

Local Search Tuesdays January 7, 2025

In this week’s episode, I’m sharing some breaking news about a massive $20 million fine assigned to an auto dealer group in Illinois. Just last fall, the FTC released new laws making fake reviews illegal, and we knew it wouldn’t be long before they made a public example. At the end of December, they made […]

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