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Digital marketing tips for 2021: Pubcon Florida

Best Practices August 17, 2021

For this week’s video, I grabbed some of the speakers at Pubcon Florida a few weeks ago and had them share digital marketing tips. They shared some amazing tips, covering everything from content to link building to YouTube ads – check it out!

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Suds and Search 74 | Garrett French and James Wirth of Citation Labs

Best Practices August 5, 2021

Also available as a Podcast: My guests on this week’s episode of Suds & Search are Garrett French and James Wirth, respectively, the founder and Senior Director at Citation Labs. For my entire SEO career, the most important ranking signal for SEOs to consider is how to generate links from third party websites. The quest […]

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How to check if you have duplicate content

Best Practices August 3, 2021

In this week’s episode, I share a simple method that you can use to check if your site has duplicate content. Far too often, website providers and marketing agencies re-use website content, and since Google rewards unique content with better visibility, duplicate content isn’t good for your site. Watch and learn how you can check […]

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Suds and Search 73 | Kelsey Stapleton, Director of Customer Success Strategy at Justuno

Best Practices July 30, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Kelsey Stapleton, Director of Customer Success Strategy at Justuno. Kelsey is one of my favorite conversion rate optimization experts and a great person to have a drink with during the day. Kelsey’s company, Justuno has created a suite of […]

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Don’t get misled by site graders

Best Practices July 27, 2021

In this week’s video, I talk about why site grader tools are misleading and typically don’t provide helpful information. Once you realize what the tools are really made for, and why the info isn’t going to provide much insight, you’ll understand why the reports can be dangerous… VIDEO TRANSCRIPT Welcome back to another episode of […]

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Suds and Search 72 | John Lee, Head of Evangelism at Microsoft Advertising

Digital Marketing July 22, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is John Lee, Head of Evangelism at Microsoft Advertising. John is an in-demand speaker, blogger, and content creator on topics related to paid search and paid social. A shortlist of the places you might have heard John present includes Heroconf, State […]

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Suds and Search 71 | Purna Virji, Senior Content Marketing Evangelist for LinkedIn

Best Practices July 15, 2021

Also available as a Podcast: My guest on this week’s episode of Suds and Search is Purna Virji, Senior Content Marketing Evangelist for LinkedIn. Purna is one of the most popular and recognizable personalities in paid media. In 2019, Purna was awarded the U.S. Search Personality of the year. She is a mainstay on PPCHero’s […]

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Suds and Search 69 | Greg Gifford, Vice President of Search at SearchLab

Best Practices July 1, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is my friend and colleague Greg Gifford, Vice President of Search at SearchLab. Greg is a veteran digital marketer and one of the most recognizable speakers in the industry. It’s hard to think of a conference he hasn’t spoken at. […]

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Marketing tips from Digital Dealer Tampa

Best Practices June 29, 2021

I was in Tampa for Digital Dealer a few weeks ago, so I collected quick marketing tips from some of the speakers and experts at the show. While it was an automotive conference, these marketing tips will help any business out there – watch and learn how to be better! VIDEO TRANSCRIPT Welcome back to […]

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Suds and Search 68 | Dr. Pete Meyers, Marketing Scientist at Moz

Digital Marketing June 24, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Dr. Pete Meyers, Marketing Scientist at Moz. Dr. Pete is a legend in the SEO community. He is the creator of Mozcast, which operates like a weather report for detecting when Google has made an update to their algorithm. […]

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Suds and Search 67 | Brett Tabke, Founder and CEO of Pubcon

Digital Marketing June 17, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Brett Tabke, the Founder and CEO of Pubcon, one of the most important conference series in search marketing. Brett has been involved in the computer and technology industry for over 30 years. He started a software company for commodore […]

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Suds and Search 66 | Matt Umbro, Key Account Director at Brainlabs

Digital Marketing June 10, 2021

My guest on this week’s episode of Suds & Search is Matt Umbro, Key Account Director at Brainlabs. Matt is a verteran PPC marketer and one of my favorite bloggers on topics related to paid search and paid social. You can read some of his work at Search Engine Journal, Practical Ecommerce, and PPCHero. Matt […]

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