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Suds and Search 54 | Barry Adams, Founder of Polemic Digital

Digital Marketing March 18, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Barry Adams, owner of Polemic Digital, a specialized SEO Consultancy based in Northern Ireland. Barry is an in-demand conference presenter and frequent trainer on topics related to Technical SEO. A few places you might’ve heard Barry present include Brighton SEO, […]

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Local SEO Strategies: Local Content Silos

Digital Marketing March 16, 2021

In this week’s video, I share an advanced Local SEO strategy called “Local Content Silos” that will help you gain visibility in nearby cities. If you want to show up somewhere and you don’t have a location there, this strategy will help you out-SEO your competitors and gain additional visibility outside your area. It won’t […]

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10 ideas for local blog posts

Digital Marketing March 2, 2021

In this week’s video, I share 10 ideas for local blog posts to help you write better localized content. Adding more localized content to your blog helps cast a wider net and get your brand more exposure, so use these ideas, or springboard off of them and come up with your own. You’ll show up […]

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How to Come Up with Blog Ideas: Four Easy Tips for Business Owners

Best Practices February 9, 2021

In order to keep your site relevant for your money-making search terms, you need a blog, and you need to publish high-quality content on your blog regularly. How to come up with blog ideas, though? Where to start? In this post, I offer a few no-nonsense ways business owners can come up with great blog […]

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Suds and Search 48 | George Nenni, Founder of Generations Digital

Digital Marketing February 4, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is George Nenni. George is the Founder of Generations Digital, a digital marketing consultancy for auto dealerships. George has over 3 decades of experience helping automotive dealerships overcome an array of digital marketing challenges. He is the author of two essential […]

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Just released: The 2020 Local Search Ranking Factors

Digital Marketing February 2, 2021

In this week’s video, I share the details on the recently-released 2020 Local Search Ranking Factors. Basically the bible of Local Search, the 2020 LSRF is the best guide for your Local SEO strategy in 2021. The top minds in Local SEO all contributed, and it breaks down the signals that Google’s local algorithm uses […]

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Suds and Search 47 | Dana DiTomaso, President and Partner at Kick Point

Digital Marketing January 28, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Dana DiTomaso, co-founder of Kick Point Digital. I’ve been a fan of Dana’s for a really, really long time. In an industry with a lot of really smart digital marketers, Dana stands out. She is an in-demand keynote speaker, blogger, […]

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Suds and Search 46 | Ned Poulter, Founder and CEO of Pole Star Digital

Digital Marketing January 21, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is the brilliant and engaging Ned Poulter. Ned is the Founder & CEO of Pole Star Digital. He has a wide breadth of digital marketing knowledge but has a well-earned reputation as one of the leading experts in the world on […]

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Suds and Search 45 | Stephan Bajaio, Chief Evangelist and Co-founder of Conductor

Best Practices January 14, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Stephan Bajaio. Stephan is the Chief Evangelist and Co-founder of Conductor, a search and content intelligence platform that helps marketers create and optimize content to improve visibility online. Stephan has a well-earned reputation for being one of the really good […]

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How to add More Hours to your Google My Business listing

Best Practices January 5, 2021

In this week’s episode, I explain how to add additional hours to your Google My Business listing for modified services such as curbside pickup, delivery, or senior hours. If you offer additional services, the “more hours” feature lets you display different hours of operation on your GMB profile to attract more customers. Watch and learn […]

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The top 10 episodes of Local Search Tuesdays of 2020

Best Practices December 29, 2020

For the final episode of 2020, I share our 10 most popular episodes of the year. I aggregated analytics data from Wistia (our video host), YouTube, Facebook, and LinkedIn to figure out which episodes were the most popular. Here’s the final list, along with links to each video: 10. Keywords in customer reviews will help […]

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Suds and Search 43 | Justin Sanger, Chief Revenue Officer of OMG National

Digital Marketing December 17, 2020

Also available as a Podcast: My guest on our last episode of Suds & Search for 2020 is Justin Sanger. Justin is the Chief Revenue Officer and Equity Investor at OMG National. For over two decades, Justin has been a pioneer in small business digital marketing. He founded LocalLaunch back in 2003. LocalLaunch offered Paid […]

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