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What do Google My Business impressions really mean?

Digital Marketing April 27, 2021

In this week’s video, I share some easy-to-understand examples that help clear up the confusion around Google My Business impressions. Learn what the different impression types actually mean and when they’ll be counted – watch the video for all the details! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, I’m […]

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How much does Google Ads cost? [2021 Data]

Digital Marketing April 26, 2021

Search Engine Marketing is essential to every businesses’ success online. For those looking to get quality traffic to their site quickly, Google Ads is an attractive option for many. With Google Ads, you’ve a lot of options to control how much you pay per each click, what traffic you buy, and how much your Google […]

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Suds and Search 59 | Christi Olson, Global Media SEM Team Lead at Microsoft

Digital Marketing April 22, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Christi Olson, Microsoft’s Global Media SEM Team Lead. Christi is one of the most popular and well-known PPC keynote speakers in the industry. You may have heard Christi present at UnGagged, Content Marketing World, HeroConf, all the different SMX events, […]

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Details about Google’s Page Experience update

Digital Marketing April 20, 2021

In this week’s video, I share the important details about Google’s upcoming Page Experience update. Learn how the Core Web Vitals and other usability signals are being incorporated into the ranking algorithm, and what that means for your website. IMPORTANT NOTE: Yesterday Google announced that the update has been delayed until June, but we already […]

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Suds and Search 58 | Mark Traphagen, VP of Product Marketing & Training at seoClarity

Digital Marketing April 15, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Mark Traphagen, Vice President of Product Marketing & Training at seoClarity. Mark is an indispensable member of the SEO community. He is ubiquitous on the conference circuit, a prolific blogger, vlogger, educator, and thought-leader. A very short list of […]

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Advertise your cars on Bing

Digital Marketing April 13, 2021

In this week’s video, I talk about the new Automotive Ads from Bing. They’re a completely new ad type that allows dealers to advertise specific vehicles in Bing search results. Don’t think Bing is important enough? Watch the video to find out why the Bing Ad Network is much larger than you think… VIDEO TRANSCRIPT […]

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Suds and Search 57 | Mat Siltala, founder of Avalaunch Media

Digital Marketing April 8, 2021

Also available as a Podcast: My guest on this episode of Suds and Search is Mat Sitala, founder of Avalaunch Media, Co-Founder of The Business of Digital Podcast, and the man behind one of the most famous beards in all of digital marketing. Digital.com recently named Avalaunch agency of the year for 2020. Avalaunch was […]

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Google is testing 2-pack results on mobile

Digital Marketing April 6, 2021

In this week’s video, I share the details about Google’s widespread test that’s showing 2-packs in mobile search results (instead of the 3-pack we’ve had for 6+ years). Google runs tests constantly, so we’re not sure this will be a permanent change, but it’s showing up in most locations, so who knows? Watch the video […]

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Suds and Search 56 | Paula Keller French, Director of Sales and Marketing at Search Influence

Digital Marketing April 1, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Paula Keller French, Director of Sales and Marketing at Search Influence, a digital marketing agency located in New Orleans. Paula started at Search Influence in 2009 on the then-9 person team. Today, the team at Search Influence has grown considerably […]

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Learn everything you need to know about SEO in less than 2 minutes

Digital Marketing March 30, 2021

In this week’s video, I share everything you need to know about SEO in less than 2 minutes! There’s no trick – yes, there’s a ton to learn… but if you watch, you’ll see how I’m not lying, and can actually tell you everything you need to know in less than two minutes! VIDEO TRANSCRIPT […]

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Suds and Search 55 | Joe Laratro, Owner and President of Tandem Buzz

Digital Marketing March 25, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Joe Laratro, President at Tandem Buzz, a boutique digital marketing agency based in Hollywood, Florida that specializes in SEO and PPC. Joe’s agency recently celebrated their 15th anniversary. Tandem Buzz has received several accolades including winning the US Search Award […]

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9 Online Marketing Strategies You Need Right Now

9 Online Marketing Strategies You Can Use Right Now To Get Your Business Found In More Searches

Digital Marketing March 22, 2021

Online marketing is constantly changing, and things won’t slow down in 2021. As you plan for a new year, it’s necessary to know what works and what doesn’t. While some strategies are essentially timeless, some current trends are important to understand and implement right now. The following is a guide to help you develop a […]

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